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23
October 2002 - The
ball is now rolling for exciting new multimedia messaging
services (MMS) with an agreement between Nokia and international
sports marketing company IMG.
Nokia
and IMG have teamed up to develop an MMS Essential Sports
Service, delivering sports images, news, updates and
audio commentary to sports' fans' mobile phones. The
service aims to prove the market is ready and willing
when it comes to mobile multimedia services, generating
new and lucrative revenue opportunities for operators
The
Essential Sports service will be tailored to suit the
specific interests in different regions - Europe, the
USA and Asia Pacific. The service will be available
to Nokia's operator customers, who will then be able
to brand their services individually.
Nokia
has among the wireless industry's most extensive track
record in MMS with around 40 customers to date and an
ever-growing number of launched systems, making multimedia
messaging a reality for today's mobile consumers and
a strategic growth area for Nokia and the industry.
"MMS
is already taking the industry by storm with strong
growth in markets like Italy where in the first two
weeks of service over 180,000 Multimedia Messages were
sent. We want to see this happen in all markets and
with all our customers and this agreement with IMG is
just one example of the initiatives we are taking, "
explains Esa Harju, Director, Strategic Marketing, Nokia
Networks.
"Sports
are universally popular and IMG's analysis of mobile
user behaviour patterns certainly indicates that MMS
offers a major opportunity for new rich media. This
Essential Sports project will enable mobile operators,
Nokia and IMG to gather critical experience in the delivery
and satisfaction of sports fans on their multimedia
mobile devices," adds Selby.
Multimedia
messages can be sent between MMS-capable phones or even
to legacy phones, thanks to the Nokia Multimedia Terminal
Gateway. The Nokia solution provides content storage,
voice messaging over MMS, intelligent connectivity to
e-mail, and rich push/pull applications among other
services.
The
Nokia MMS solution allows consumers to send and receive
rich messages containing text, images, graphics, voice,
and audio clips. Nokia's imaging handsets, 7650 and
3650, further extend the company's support for MMS.
SOURCE
Nokia Press Release Back
to News Reports
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