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11
December 2002 - Ericsson Technology Licensing launches
the latest addition to the Bluetooth Suites family.
The twin Suites are highly specialized for two markets
with vast Bluetooth potential: Bluetooth wireless headsets
and wireless Human Interface Devices (HID's).
Wireless
keyboards and mice, generally referred to as wireless
HID's, are two Bluetooth products now making their way
to the market. Much appreciated by computer users in
need of a more flexible desktop environment, Bluetooth
offers greater functionality. Mobile phone users, among
others, are beginning to enjoy the increased mobility
and freedom offered by wireless headsets.
The
Bluetooth HID Suite is Ericsson's answer to semiconductor
companies intent on delivering reference designs for
Bluetooth keyboards and mice to Original Design Manufacturers
(ODM's) and Original Equipment Manufacturers (OEM's).
This new Suite provides Bluetooth radio, baseband and
software technology in ready-to-use, easily integrated,
total design solutions for fast time-to-market.
"Great
designs are not enough when competing in this tough
industry. A lot of companies can offer the necessary
hardware and software, but our Suites give customers
access to so much more," says Johan Åkesson, Marketing
Director of Ericsson Technology Licensing. "We offer
a wide range of Bluetooth services, including training,
testing, qualification and custom design services. In
fact, Ericsson operates one of the few existing Bluetooth
Qualification Test Facilities (BQTF) through which every
Bluetooth product must pass."
"There
is a clear trend in the market forecasts provided by
leading analysts that wireless HID's will be among the
biggest Bluetooth segments in terms of volumes," says
Johan Åkesson. "Factors certain to contribute to this
growth are the current efforts by the major suppliers
of operating system and PC's to integrate Bluetooth."
The
wireless headset is not only the most widely used Bluetooth
application for mobile phones, but it is also quickly
gaining ground as an accessory for cordless phones,
in-car handsfree systems and voice recognition software.
"As
with wireless HID's, the trend among market experts
are projecting a major growth for headsets," says Johan
Åkesson. "As the Bluetooth headset pioneer, we know
consumers want headsets that are light, and comfortable,
have a good voice quality and are not too expensive."
This puts a lot of demands on the Bluetooth design,
which must be small, power efficient and inexpensive
to manufacture.
To
achieve this, Ericsson builds its Suites around their
highly integrated radio combined with baseband and software
that are minimized for the application at hand. In addition,
both the HID and Headset Suites feature support for
the new Bluetooth Specification 1.2.
SOURCE
Ericsson Press Release Back
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