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January 2003 - In an event steeped in symbolism celebrating
75 years of Motorola's technological innovation, 20
years since the company introduced the world's first
commercial mobile phone, and its ongoing market- share
leadership in China -- the world's largest mobile handset
market -- Motorola (NYSE: MOT) today unveiled its first
2003 additions to the Motorola Personal Communications
Sector's mobile experience portfolio of handsets, applications
and accessories.
"Our
new handsets build on the tremendous successes of our
2002 introductions," said Tom Lynch, executive vice
president and president Motorola PCS. "Today, there
are more than 1.2 billion mobile handset users -- and
there's plenty of opportunity for more growth through
both new users and users who want to replace or upgrade
their handsets. We are focused on building momentum
-- on winning across all price points by working with
wireless operators to envision, create and deliver 'must-have'
products and 'gotta- do' mobile experiences."
Motorola's
handsets, applications and accessories strategy moving
through 2003 is evolutionary and leverages the strength
of the company's 2002 offerings as well as reinvigorated
"Moto" brand resonance with consumers worldwide. Motorola's
eight new GSM mobile offerings unveiled in Shanghai
provide consumers advanced innovations in messaging
(EMS and MMS), Java(TM), GPRS, EDGE and UMTS/WCDMA,
with brilliant color screens and dynamic polyphonic
speakers prominently featured throughout. These products
represent the first wave of mobile phones to be introduced
by Motorola in 2003 as the company continues to demonstrate
its strength across GSM, UMTS/WCDMA, CDMA and TDMA technologies.
"We
have a great portfolio on which to build throughout
2003. Innovative and iconic designs such as the Motorola
V60i and V66i, the color-display equipped T720, and
the entry-level C330 series have great legs and tremendous
staying power," said Lynch. "These existing offerings,
combined with the new products we are unveiling today,
put Motorola in an excellent position to continue to
fuel consumer demand and drive profitable growth."
Taking
and sharing photos spontaneously is part of the fun
behind Motorola's newest mobile handsets. Complete with
integrated cameras or optional camera accessories, new
Motorola mobile offerings allow consumers to capture
and share moments with a few clicks of a button. A consumer
with the new Motorola E365 doesn't have to miss sharing
a friend's night out with those who couldn't attend.
The lightweight model E365 with embedded camera allows
the consumer to capture the fun on the spot, attach
a voice-recorded message and share pictures with their
friends at home. No one should miss moments like these.
And now, no one has to.
Color
is on display on the large screens on Motorola's new
line of mobile handsets, ideal for displaying photos,
creating custom photo screensavers or adding images
to a visual caller-ID. The large display capable of
supporting up to 64,000 colors on the Motorola V600
allows users to display their own virtual "brag book"
full of friends, family and special occasions wherever
they are. Motorola V600 users can snap headshots of
their new contacts for use in the visual caller-ID*
meaning they'll know which "Bob" is really on the line.
Consumers can use the model V600's advanced Bluetooth(TM)
technology to also share these photo memories quickly
and easily.
Throughout
2003 Motorola promises mobile consumers will have a
quick escape from those moments of microboredom, as
the latest gaming capabilities are integrated into new
handsets such as the Motorola T725 (EDGE -- Enhanced
Data Rates for Global Evolution) and Motorola A835 (UMTS
-- Universal Mobile Telecommunications System). Motorola's
leadership in wireless Java applications, and the ever-expanding
bandwidth of such infrastructure technologies as EDGE
and UMTS, enables new mobile handsets to have the speed
and power to help consumers steal a moment of fun with
just a few touches of the keypad. Adding crystal clear
graphics, video capabilities, rich colors, and new movement
and sound technology, consumers will enjoy a gaming
experience so close to reality that they will feel as
though they're actually behind the wheel careening through
the twists and turns of the Grand Prix.
Motorola's
Java applications leadership ensures that consumers
have the power to add new games and advanced game levels
to their handsets with easy over-the-air downloads.
This technology satisfies users' need to personalize
their handset with specific games, while simultaneously
providing customers an additional revenue channel. The
combination of Java technology, advanced network speeds
and large color displays ensures that handsets such
as the Motorola T725 and Motorola A835 will satisfy
the mobile gamers' cravings.
Motorola's
mobile experience for consumers is enhanced by the ever-increasing
catalog of Java technology-based mobile applications
developed through Motorola's newly launched MotoCoder
program for developers. MotoCoder is all about supporting
developers and promoting innovative open-standards application
development.
Each
of the new handsets announced today provide consumers
either enhanced or multimedia messaging technology --
adding audio, graphic, text and imaging content to short
messages. The new Motorola V295 provides consumers the
ability to take a picture with the integrated camera,
attach a personalized voice message and send it to family
and friends. Or if it's a quick note that's needed,
the model V295's Instant Messaging (IM) feature provides
a quick way to say hello while on the go.
The
variety of messaging options continues with the new
Motorola A388c, which adds color and new technology
to a Motorola China design-team form factor that is
already a global crowd-pleaser. The model A388c continues
to deliver standard mobile phone offerings with ease
and adds worldwide** access to e-mail for up to five
different profiles, SMS (short-message service) to send
quick notes, group SMS for quiet conferences or IM (instant
messaging) for fast chats. The large touch-screen display
capable of supporting 65,000 colors of the model A388c
makes messaging easy and fun for all.
Motorola
has long recognized consumers' desire for personal expression,
and the company's design strategy satisfies such desires
by consistently taking personalization to new levels.
Now consumers can not only change the inside of their
phone by downloading wallpaper, ring tones and screen
savers, but with the Motorola C350 series consumers
can change the outside too, selecting from different
shaped exterior housings for a new phone to hold on
to every day. Users can also shape their own sounds
with the installed MotoMixer, creating instant DJ's
able to download and remix MIDI ring tones with ease.
The
customization fun continues with the Motorola E380,
capable of downloading themes with packaged ringers,
images, lights and sounds -- making your mobile an audio
and visual mirror of you. Activate the model E380's
funlights to light up your life when friends call by
assigning a personalized color for each. Lights combined
with the handset's rich polyphonic speaker and shake-
rattle-roll haptics technology creates a heart-thumping,
body- bumping, tongue-wagging experience for kids of
all ages.
Motorola's
handsets, applications and accessories strategy delivers
solutions for all of the world's major technologies
-- GSM-GPRS (Global System for Mobile Communications-Global
Packet Radio Service), CDMA (Code Division Multiple
Access), CDMA1X, TDMA (Time Division Multiple Access),
EDGE and UMTS. Motorola is a global leader in both CDMA
and UMTS. Motorola's strength in CDMA and CDMA1X solutions
has fueled market growth in the Americas and ongoing
market leadership in China. And, looking to the future,
Motorola is expected to be the first of the world's
top two handset manufacturers to go commercial with
UMTS handsets, having developed the world's de facto
and factual first dual-mode UMTS handset, the Motorola
A830. When other handset manufacturers backed away from
TDMA, Motorola took the long view -- a move that has
paid dividends with increased market share across all
price points in Latin America, placing Motorola in a
strong position with consumers as operators migrate
their infrastructures to GSM or CDMA.
Availability
The Motorola A388c, C350 and V295 are expected to be
available in the first half of 2003. The Motorola V600,
T725, E365, E380 and A835 are expected to be available
in the second half of 2003.
SOURCE
Motorola Press Release Back
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