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11
March 2003 - TheFeature.com announced the launch of
a new, innovative range of mobile services to deliver
important news and cogent analysis of the mobile industry
to its users. These services will deliver breaking news
quickly and concisely, and allow users to interact with
the industry's thought leaders on its most pressing
issues.
"These
new mobile services are the best possible resource for
our readers to stay in touch with the mobile industry,"
says TheFeature.com Editor-In-Chief Sean Krepp. "We're
excited to be at the forefront of offering cutting-edge
mobile services in addition to reporting about them."
The
services are available via MMS, SMS, or e-mail, allowing
users to stay on top of the latest events, even when
they're away from a Web browser. They're designed to
complement the information on TheFeature's site by quickly
delivering concise information that keeps users up to
speed on what's happening throughout the mobile industry.
The
Scream Event service will launch first, during the CeBIT
2003 trade show held in Hanover, Germany March 12-19,
bringing the latest news and most important developments
from the show floor right to readers' mobile devices.
Members
of TheFeature's editorial team will be on the ground
at CeBIT, the world's largest IT event, gathering news
and relaying the most important developments -- as they
happen - to Scream Event subscribers, who can choose
how they want to receive the news - as SMS, MMS, e-mail
or straight from the Web.
The
CeBIT Scream Event service will be offered as a free
introduction to TheFeature Mobile Services, and users
who sign up at http://www.TheFeature.com
will be given a chance to win a Nokia 3650 imaging phone
after completing a brief survey about the service.
Another
service -- called Scream-- will be launched in the near
future on a subscription basis. Scream will deliver
the opinions of mobile industry leaders to the industry
community - and let the community talk back. Each week,
Scream will pick a hot-button issue and send out an
industry authority's concise view on the matter.
Users
can then send back responses, which will be published
on TheFeature's Web site, while one user will be chosen
to send out their opinion via Scream. At the end of
the week, users can vote on what they've read.
TheFeature's
mobile services are enabled by a unique publishing platform
that allows its editors to publish news at any time
from any place for any format, and allows users to select
the content, frequency, and type of messages they want
to receive by establishing profiles. These profiles
can be managed from TheFeature.com Web site.
SOURCE
Nokia Press Release Back
to News Reports
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