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March 2003 - Motorola announced a first-of-its-kind
program offering consumers new wireless music experiences
and simultaneously providing artists and record labels
with a unique new way to reach music fans. The program
provides consumers with downloadable packaged themes
featuring music from a variety of rock, pop, hip-hop
and R&B artists. The packaged themes include cutting
edge technology, which delivers animated screensavers
based on music videos, polyphonic ringtones of new songs,
and wallpaper of artists' photos. Answering the global
call for mobile personalization, this powerful new offering
enables music fans to morph compatible* Motorola phones
into handheld tributes to existing favorites or newly
discovered talent on the global music scene. Fans can
act as artist advocates by playing ringtones for some
albums that have yet to be released, creating early
buzz and interest in new artist releases.
On
March 17th, Motorola launched this unique two-part promotion
called "MAKETHEMIXMOTO." Part one centers on fans voting
and providing feedback on new music from several current
and emerging bands from a variety of genres including
Mr. Cheeks, New Found Glory and Something Corporate
as well as All American Rejects, Cooler Kids, Thicke
and Dani Stevenson.
In
part two, consumers remix the featured artist's music
via Motorola's unique MOTOMixer(TM) technology, which
allows consumers to modify existing polyphonic ringtones
and make their own creation -- a ringtone remix. Fans
then submit their remixed tune to the "MAKETHEMIXMOTO"
challenge to win prizes ranging from chats with the
featured artist of their ringtone choice to concert
tickets and more.
"MAKETHEMIXMOTO"
is just the latest example of Motorola's commitment,
with key carrier partners, to bring exciting, new-to-
the-world experiences to the wireless space. Put top
record labels, new and emerging performers, and state
of the art wireless tech together, and you get a new
kind of creative feedback loop -- between fan and artist
-- that can be really compelling," said Geoffrey Frost,
corporate vice president of global marketing for Motorola.
"This is next in a series of exciting partnerships to
win the battle for consumer experience and build heat
around the Motorola brand."
The
downloadable theme collections offer a new outlet for
musical appreciation and provide fans with the ability
to show their support for their favorite artists while
they are on the go. In addition, artist information
will be included on the campaign Web site incorporating
news on the band's latest album, hottest track for listening,
digital music video, photographs and more. To purchase
theme collections and participate in the "MAKETHEMIXMOTO"
promotion, consumers can visit www.hellomoto.com and
enter the "MAKETHEMIXMOTO" section.
Part
two of the "MAKETHEMIXMOTO" challenge begins on April
21st, 2003. More information will be announced soon.
SOURCE
Motorola Press Release Back
to News Reports
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