| 25 September 2003 - As the amount of digital content
available to the consumer and the desire to store
it continues to increase, there has been a corresponding
increase in the number of devices integrating hard
disk drives, reports In-Stat/MDR. The high-tech
market research firm finds that because a growing
number of consumers are interested in storing video
content, the choice of magnetic hard drive storage
over other formats continues to make the most sense.
This year, In-Stat/MDR estimates that consumer electronics
with integrated hard drives will represent about
7% of the total hard drive market, which is nearly
double that of 2002. The market is forecasted to
grow from 9.3 million units in 2002 to about 16.7
million units this year. |
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As the PC market, which represents the bulk of hard
drive shipments, has matured, there has been an increased
emphasis by storage manufacturers to address, and even
formulate, specific strategies to address the consumer
electronics (CE) market. The number of consumer CE devices
with integrated hard drives includes a variety of products
in the audio and video segments. The most notable products
in the CE segment, at this time, include the PVR, DVD
recorder, video game console, and portable digital audio
player markets. However, there are a number of emerging
markets which will also represent significant opportunities
for storage providers in the coming years, including
PDAs/Handheld PCs, portable A/V players, televisions,
and digital camcorders.
In-Stat/MDR has also found that:
- This market is forecasted to have a 56.7% compound
annual growth rate over the 2002-2007 period, with
the highest growth (79.2%) expected this year.
- The CE market utilizes 3.5-inch, 2.5-inch, 1.8-inch
and 1-inch drives. The 3.5 inch drives will continue
to be the most popular because they are the most inexpensive
and have the highest capacities. In 2002, this size
drive was integrated into 92% of CE devices with integrated
hard drives.
- This year has seen an increase in interest in PVRs
from both consumers and box manufacturers. Satellite
set top boxes with integrated hard disk drives will
continue to make up the bulk of PVR unit shipments,
although the Cable set top box-based PVR shipments
have risen from 83,000 in 2002 to nearly 800,000 this
year.
- Over the forecasted period, the video game console
segment will remain the largest product segment for
CE devices with integrated hard drives. However, DVD
players and recorders (especially recorders) with
integrated hard drives are growing very quickly for
being such as nascent market, growing over 200% this
year.
This Market Alert is drawn from the In-Stat/MDR report,
"Hard
Disk Drives For Consumer Electronics: Digital Entertainment
Devices Drive Demand for Storage",which examines
the integration of hard disk drive-based storage in
consumer electronics products. It offers worldwide unit
shipment and revenue forecasts for the following segments
of consumer electronics with integrated hard drives:
PVRs, DVD players/Recorders, video game consoles, portable
digital audio players, and digital audio jukeboxes.
Additionally, it examines emerging product segments,
specifically highlighting PDAs/handhelds, portable A/V
players, televisions, digital camcorders and mobile
phones. The forecast summary consolidates shipments
for the entire market and compares drive sizes and regional
shipments, as well as trends and issues affecting the
market.
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