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17th November 2003 -Mobile mapping solutions provider
m-spatial today announced that its Mapway View Map and
Walking Directions services have gone live on Orange
World in the UK.
This latest service launch completes a remarkable three
months for Cambridge-based m-spatial, which has seen
its walking directions service also adopted by two other
mobile operators. MapWay works on the majority of WAP-enabled
phones and it is estimated that over 18 million customers
now have access to Mapway in the UK.
The MapWay services turn a mobile phone into a comprehensive
and interactive street map. Underpinned by a massive
UK database of 20 million buildings, MapWay’s ‘made
to measure mapping’ provides uniquely simple and
effective maps and walking directions by intelligently
selecting for display the information most relevant
to the user ‘on the street’. By displaying
real world features such as shops and businesses as
well as roadnames, MapWay provides maps and graphical
directions that not only work well on the small screens
of mobile phones, but also provide much more detailed
information than a typical street-map.
Gavin Shurmer, Orange Partnership Development Manager
said: “We are already providing a raft of value-added
services that enable our customers to obtain and view
location information when most needed – i.e. when
they are on the move. MapWay complements these services
perfectly, providing a user experience for maps and
walking directions of the highest standard in terms
of clarity, simplicity and usability.
m-spatial CEO Andy Walker commented: “We are delighted
that Orange has selected Mapway – confirming it
as an excellent choice for mobile operators seeking
to offer truly usable mapping services to their customers.
Our unique user interface and constantly updated information
database provides a compelling user experience that
is widely accepted as second to none. Just as importantly,
our managed service solution can be implemented quickly
and easily, positioning Mapway as the market-leading
mobile maps and directions service in the market today.”
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