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17th November 2003 - Swisscom Mobile is the first operator
in the world to launch M-USE, a new mobile music service
developed by Ericsson in cooperation with Sony Music
Germany. M-USE is an integral part of Swisscom Mobile's
Vodafone Live! portal which was launched at the same
time. The M-USE service offers the latest in mobile
music content including artist pictures, ringtones,
mobile music clips, artist news, and an advanced music
recommendation service.
Swisscom Mobile is the largest mobile network operator
in Switzerland. The service, which is fully integrated
in Swisscom Mobile's Vodafone Live! portal delivers
ringtones, artist news and mobile music packages called
StarMMS. StarMMS is a new way of bundling music clips,
artist pictures, and information.
M-USE gives the consumer easy access to a wide variety
of content from Sony Music stars such as Anastacia,
Sarah Connor and Ricky Martin. Content from other record
labels will be available soon.
The M-USE service is accessible over WAP and SMS and
at a later stage also over the Internet. The music packages
are currently sent out via MMS, but the future-proof
platform can handle any relevant upcoming delivery technique
or content type.
M-USE uses the latest in Digital Rights Management
(DRM) and a mobile recommendation engine ensures that
music fans receive truly relevant personalized music
recommendations.
"We are excited to offer this cutting-edge mobile music
service to our customers. It plays an important role
in our new Vodafone Live! offering and clearly underlines
Swisscom Mobile's position as the most innovative player
in the Swiss mobile market," says Felix Kamer, Head
of Vodafone live! project at Swisscom Mobile.
"Mobilizing media is key to Ericsson's growth strategy.
We are very happy to reach this breakthrough with such
important partners. It is not only a success for us
but also for the whole mobile industry," adds Kristian
Teär, President of Ericsson in Germany, Austria and
Switzerland.
"I am very pleased that Swisscom Mobile has chosen
M-USE as its mobile music solution. M-USE focuses on
ease of use and fun makes it a perfect fit for Swisscom
Mobile's innovative Vodafone Live! service. I look forward
to a successful cooperation with Swisscom Mobile and
to start using their music service," says Balthasar
Schramm, President of Sony Music Germany, Switzerland,
and Austria.
The music service became available to Swisscom Mobile's
Vodafone Live! subscribers on November 13, 2003. The
service will be available from other operators in the
near future.
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