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26th November 2003 - The Mobile Data Association (MDA)
announced that the total number of chargeable person-to-person
text messages sent across the four UK GSM networks reached
1.8 billion during October 2003. October’s figure
is the highest monthly total reported since the MDA
began collating data on behalf of the UK network operators
in 1998.
The UK daily average figure for October stands at 58.5
million, compared to 50 million in October 2002 and
38 million in October 2001. The cumulative figure for
2003 has already overtaken the 2002 total, which was
16 billion. October’s figures takes the cumulative
total for 2003 to 16.8 billion, against a 12 month MDA
forecast for the year of 20 billion, allowing for seasonal
trends.
Over the last five years text.it has witnessed text
messaging grow from a popular craze to becoming an essential
communication tool. The full statistics of this text
message explosion and monthly figure releases can be
found at www.text.it.
Text.it also carries out text message counts on specific
days throughout the year. Diary dates incorporating
the most recent figures are listed on the web site at
www.text.it/diary.
June 2003 marked the launch of Phase 4 of the MDA’s
generic awareness campaign to promote the advantages
of text messaging across all networks, building on the
awareness of the ‘text.it’ brand established in Phase
1,2 & 3. The consumer campaign targets both users and
non-SMS users. The corporate programme focuses on business
users and incorporates market research and a web-based
information service.
About the Mobile Data Association
The Mobile Data Association (MDA) was established
in 1994 to increase awareness of mobile data amongst
users and their advisers. The MDA acts as a focal point
for its members, (vendors and users) and outside parties
interested in knowing more about the industry.
The MDA announces the total number of chargeable person-to-person
text messages sent on behalf of the four UK GSM Network
operators. These figures are announced in the third
week of the following month.
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