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27th November 2003 - Recently, at a ceremony in Zurich,
Switzerland, Ericsson rewarded the winners of this year's
best mobile applications in its annual Mobile Application
Awards. The winning companies are LocatioNet, Media
Republic, Synergenix Interactive AB and NewBay Software.
The Mobile Application Award is an international competition
run by Ericsson. The purpose is to find the best, market-ready
mobile applications focusing on services that add value,
create convenience and make daily life and work easier
and more effective.
The four categories and winning applications are:
- Best Mobile Enterprise: LocatioNet with its
real-time fleet management services that combine and
enhance current location-based features, such as maps.
- Best Mobile Entertainment: Media Republic
with TV soap stories in a format accessible to mobile
handsets.
- Best Mobile Gaming: Synergenix Interactive
AB with three-dimensional rally games for use between
mobile handsets from different vendors.
- Best Information Application: NewBay Software
with an application that makes it possible to create,
update and transfer personal web diaries, so called
'blogs', from a PC to a mobile handset and vice versa.
Twelve companies' solutions were nominated - based
on criteria such as professionalism, market potential,
innovation, consumer friendliness and ease-of-implementation
by the operators and the media industry. 276 companies
from all over the world entered the awards. The top
three mobile applications in each of four categories
competed in the finals.
The finalists got the unique opportunity to present
their services live to an exclusive audience comprising
executives from mobile network operators, venture capitalists
and other industry players. The winners were selected
by the audience through live SMS voting.
In a complementary match-making session, the finalists
met with operators from Europe, the Middle East and
Africa to discuss possible business partnerships.
"Telecom is a long-term growth industry. We believe
it is important to find applications that further simplify
the lives of consumers," says Mats Dahlin, Ericsson's
head of Market Area Europe, Middle East and Africa.
"The Ericsson Application Awards have certainly proved
that there is a lot of creativity resulting in real
business opportunities ready for market launch."
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