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28th November 2003 - Alcatel officially launched its
latest-born 3G Reality Centre in Milan, Italy, today.
This unique facility is part of Alcatel's worldwide
program which offers a live and comprehensive end-to-end
network environment open to operators, content and services
providers and dedicated to the development, validation
and testing of the most-exciting next generation mobile
applications and services.
The Italian 3G Reality Centre, powered by Alcatel's
industry-leading Evolium? global mobile solution, is
intended to be particularly significant because of the
very high density of mobile users in Italy (over 50
million SIM cards) and because Italy is one of the very
first countries to have launched 3G/UMTS services in
Europe.
In addition, leveraging on Alcatel Italy's valuable
experience through its already existing two competence
Centres dedicated to UMTS and multimedia broadband services,
the Alcatel's 3G Reality Centre in Milan will represent
an opportunity to investigate the potential of fixed-mobile
convergence.
Alcatel's 3GRC in Milan is featuring a broad range
of mobile video solutions, spread over two segments:
video content delivery (video streaming, video downloading,
video push), and video communication (video messaging,
video telephony, video conferencing, video mailbox).
The 3G Reality Centre in Milan is particularly focusing
on real time video streaming and broadcasting enabling
download optimization and video surveillance applications.
MMS, with a wider media diversity, in particular with
the introduction of video, is one of the most appealing
services to enrich end-user's experience to access and
share personal information, multimedia content, mobile
location-based services, m-commerce and video-based
services.
With the development of multimedia services, the harmonization
of fixed and mobile services will provide service continuity
over all networks and all devices, to the benefit of
both users and operators. A case in point is Alcatel's
Instant Messaging (IM) application, service that enables
users to know whether friends or colleagues are currently
connected to the Internet and - if they are - lets them
exchange messages that are immediately posted to each
user's screen, either on a GSM/GPRS phone or on a PC
connected to a DSL line.
By partnering with key Italian mobile operators and
solution providers, Alcatel will foster development
for a new level of GPRS/UMTS services and applications.
On the occasion of the official opening ceremony, Samy
Gattegno, President and Chief Executive Officer of Alcatel
in Italy declared: "The growth in mobile communications
market in the coming years will depend on the development
of multimedia services that can bring value to all the
relevant players in the new value chain. The 3G Reality
Centre in Milan will benefit from Alcatel's experience
as key player in fixed broadband to leverage advanced
mobile multimedia services. I believe that the 3G Reality
Centre in Milan will offer almost endless possibilities
of services and partnerships for successful mobile solutions
on the Italian market."
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