| 10th December 2003 - Portal Software, Inc. announced
that Orange UK, has implemented Portal’s convergent
content billing solution to drive increased revenue from
content, data, and messaging services. Orange, one of
United Kingdom’s mobile service provider with over
13 million customers, now uses Portal’s billing solution.
Orange UK is using Portal’s solution to generate
additional revenue by rapidly supporting value-based pricing
for a wide variety of prepaid and postpaid services as
well as quickly increasing the number of third-party partner
relationships.
Lucien Ducorney, Vice-President of Customer Systems
at Orange Group, has welcomed the implementation as
a step in the fulfillment of Orange’s stated ambition
to establish a range of leading-edge systems consistently
across its territories. Didier Lebrat, Vice-President
Technical at Orange UK, said, “Portal’s proven
content solution enables us to rapidly expand our content
community by giving third-party partners the competitive,
differentiated, and auditable service they need to sell
their content over our network. Portal solutions also
give Orange UK a low-risk way to support the flexible
and intuitive charging models we need to encourage the
rapid trial and adoption of new services.”
Portal’s services group worked closely with Orange
UK to provide the rich rating functionality needed to
drive the company’s content services business in
a way that effectively reduced custom development overhead.
By integrating with the existing billing infrastructure,
Portal billing solutions enabled Orange UK to rapidly
deploy in a phased implementation that will be leveraged
in other parts of the Orange business. By employing
this coexistent approach technical risks and impacts
were reduced, while meeting fixed time and pricing requirements.
“Orange UK needed a billing solution that would
enable them to quickly support event-based charging
for a variety of convergent prepaid and postpaid content
services,” said Alan Laing, vice president general
manager of EMEA at Portal Software. “Portal solutions
provided the real-time features to allow Orange UK to
effectively manage revenue from content, data, and messaging
services, including advice of charge, real-time control
of spending limits, and automated revenue sharing.”
Today’s announcement reinforces the Orange commitment
to using the most innovative and flexible solutions
for content billing, while also highlighting the tremendous
impact that value-based pricing models can have in helping
providers in that market to meet revenue goals. Orange
UK joins Orange Netherlands and Orange Romania as Portal
customers within the Orange Group.
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