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13th December 2003 - Western Wireless Corporation has
selected Ericsson to host, operate and manage its multimedia
messaging service (MMS) offering throughout its domestic
CDMA coverage area. The agreement continues the trend
toward managed services in which operators and vendors
work as partners to reduce costs and to bring new services
to market as quickly as possible.
In addition to supplying the platform and integrating
the application with the Western Wireless network and
billing system, Ericsson will be responsible for around-the-clock
operation and maintenance of the MMS service. Furthermore,
through Ericsson's Mobility World initiative, Western
Wireless will benefit from relationships with thousands
of application and content developers whose services
are compatible with Ericsson networks around the world.
"In today's market, vendors and service providers must
work together to develop creative, flexible and cost-effective
ways to deliver wireless services," Ericsson Inc. President
and Chief Executive Officer Angel Ruiz said. "The hosted
service offering makes sense because our customers spend
less money on capital and operations, which minimizes
risk and allows them to focus on growing their business
and customer relationships."
"Exceeding our customers' needs by providing high quality
wireless data services is truly important in this ever-changing
wireless communications arena," said Eric Hertz, chief
operating officer at Western Wireless Corporation. "Ericsson's
services will assist us to continue our leadership role
within the rural marketplace while providing us with
the best and most cost-effective solutions for our growing
data services sector."
Ericsson's MMS technology offers dramatic enhancements
in mobile-to-mobile and mobile-to-e-mail messaging capabilities
by enabling users to send color pictures, animations,
audio and video clips along with text.
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