| 18th December 2003 - MobileAware, specialists in delivering
Internet content to wireless handsets, today announces
the availability of its WAP Energiser.
MobileAware’s WAP Energiser is a plug-and-play,
‘device-aware’ real-time engine that, in a
mobile environment increasingly characterised by colour
screens and greater memory, overcomes the limitations
of existing WAP content by inserting colour icons and
images, tailoring delivery according to handset capabilities,
and providing additional campaign and marketing management
tools.
Today there are thousands of WAP content sites accessible
by mobile devices. The problem is that most WAP site
content is presented in a “one-size fits all”
format targeting first generation WAP browsers, resulting
in small greyscale text and limited navigation. Recognising
this, MobileAware developed WAP Energiser to take bland
content and, without changing the code, optimise it
in real-time to transform the existing portal into an
easily accessible, colourful experience. Automatic generation
of access keys for one-touch navigation, softkey labelling
and click-through navigation links transform the user
experience and create new service and marketing opportunities.
WAP Energiser provides simple web-based site management,
and allows marketing teams to become involved in the
look and feel of content to deliver consistent branding,
campaign management, banner advertising or the running
of real-time competitions. More than just a face-lift,
WAP Energiser totally revamps the WAP environment for
users and creates new market and revenue generating
opportunities for operators and content providers.
According to Paul Strzelecki, Executive Chairman, MobileAware:
“Presentation is one of the key barriers to even
greater uptake of mobile data content – and current
WAP presentation is generally dull. Despite this, WAP
usage is on the rise with some 29 million page impressions
every day in the UK alone.”
“MobileAware’s WAP Energiser represents a
huge step forwards in terms of presentation and campaign
management that will excite operators and content owners,
help to create new services and transform the WAP experience,”
Strzelecki believes the mobile data content market
will reach mass consumer levels when the issues surrounding
availability and accessibility of content from wireless
handsets and its on-screen presentation have been solved.
“With WAP Energiser, MobileAware adds greater
value and appeal to already existing content, and solves
crucial problems that have dogged WAP from the beginning
with a real solution that is available today.”
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