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23 January 2004 - Ericsson, a telecom supplier, is
a bridge between the music industry and mobile operators
in helping them develop attractive mobile music and
video services for consumers. Ericsson will therefore
be present for the first time at MIDEM 2004, the leading
international music market, to create awareness of the
mobile channel as a viable choice for the music industry.
Visitors to the Ericsson booth at MIDEM will experience
how music content can be presented through the mobile
channel today. Demonstrations will include M-USE, a
mobile music service developed by Ericsson in cooperation
with Sony Music. M-USE is open to all labels and operators.
It delivers personalized music news and "fan-packages"
containing music clips, ring-tones, artist pictures,
recommendations, and more to consumers. Visitors can
also see a 3G M-USE demonstration complete with Mastertones,
full-length audio and video downloads and video streaming.
"New services are needed to compete and create new
revenues in both the telecom and music industries. Ericsson
has great experience and knowledge of what services
are successful in the mobile networks," says Kurt Sillén,
Vice President, Ericsson Mobility World.
Visitors to MIDEM can meet Ericsson at booth R36.13,
Riviera Hall in the Telecom Village at the Palais des
Festivals in Cannes.
In addition on January 25th between 17:00 and 18:00
Kurt Sillén, Vice President, Ericsson Mobility World
will be a panel member in the "Music To Their Ears -
Marketing Music Via Mobile Phones" session during the
Mobile Music Forum conference at the Palais des Festivals
in the Auditorium Esterel.
Ericsson's press meeting room is located at the Palais
des Festivals, Niveau 1, Espace Ortega.
MIDEM takes place on 25-29th January 2004. An overview
of the MIDEM program of activities can be found at:
http://www.midem.com/
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