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26 January 2004 - The shortlist for the 2004 GSM Association
Awards is announced today. Two rounds of judging lasting
more than a month were required to evaluate and shortlist
the contenders for the ninth GSM Association awards,
as the event continued its tradition of getting bigger
and better every year. The winners will be announced
at the 2004 GSM Association Awards dinner on 24 February
in Cannes, France.
The 2004 event sees Intel Corporation’s second
year as Platinum sponsor and Windows Mobile’s first
year as Gold sponsor of the world’s premier mobile
awards. Each year the number and diversity of entries
increases as the international reach of GSM spreads:
the mobile technology is now represented in 206 countries
and territories globally.
“As GSM continues to mature and grow, the versatility
and expertise of players across the industry becomes
ever more impressive,” said Rob Conway, CEO of
the GSM Association and member of its board. “This
year the shortlist includes global brands alongside
relatively new start-up companies – each contributing
to the diversity of products and services available
to the world’s one billion GSM users.”
The final round of judging took place earlier this
month. An international panel of telecommunications
industry specialists debated the merits of the entries,
from which they shortlisted entries in the following
categories:
Technology Innovation:
Best Mobile Terminal, Handset or Device
Best Infrastructure/Network Solution Product
Applications & Services:
Best Mobile Application or Service – Corporate
Market
Best Mobile Application or Service – Consumer Market
Best Mobile Application Developer
Marketing & Promotion:
Best TV/Broadcast Commercial
Best Brand, PR or Marketing Campaign
Mobile in the Community - Sponsored by Vodafone:
Best Use of Mobile for Accessibility
Best Use of Mobile for Emergency Situations
Best Use of Mobile – Special
Full details of the nominees are available on the GSM
Association Awards web site: http://www.gsmworld.com/awards/nominees.html
While all the categories created lively debate among
the judges, the Vodafone-sponsored Mobile in the Community
section created the most discussion. “It is becoming
increasingly apparent how GSM is having an increasingly
significant socio-economic impact across the world -
enhancing, changing and saving the lives of people globally,”
commented Conway.
At the Awards ceremony on 24 February the winner of
the GSM Association’s coveted Chairman’s Award,
sponsored this year by Fortune Magazine, will also be
announced. Established to recognise outstanding achievement
in the promoting of GSM, last year’s award was
presented to Sir Christopher Gent of Vodafone Group
Plc.
“GSM has got the whole world talking, texting,
and fascinated by mobile communications” said Conway.
“It has proved to be all of the original vision
and more in worldwide terms. The Awards recognise the
ingenuity and flair of those people and companies that
have made the global system for mobile the success it
is today, and who will drive us forward as GSM evolves
toward 3GSM services.”
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