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26 January 2004 - The GSM Association has announced
that CNBC Europe, the leading real time financial and
business broadcaster, will be the Official Global Broadcast
sponsor for the 2004 3GSM World Congress – the
global mobile industry’s leading annual event.
CNBC Europe will dedicate substantial broadcast coverage
of the event – across European, Asian, US and World
channels - covering the Congress from Monday 23rd February
through Wednesday 25th February 2004.
“We are delighted to welcome CNBC as our official
global broadcast partner for the 3GSM World Congress
2004,” said Bill Gajda, Chief Marketing Officer
of the GSM Association. “CNBC has an unrivalled
reputation as a leading edge financial and business
broadcaster, and has a proven track record of delivering
unique coverage with incisive comment from the major
global business events, as they happen.”
Mick Buckley, Executive VP and Commercial Director
at CNBC Europe says: “The 3GSM World Congress is
an important event for us and we are delighted to be
the official global broadcast partner. Many of our viewers
are senior players within the mobile industry and therefore
it is an ideal opportunity for us to communicate with
the senior business leaders and decision makers who
are attending 3GSM World Congress as well as watching
CNBC Europe.”
Each day there will be regular live reports (from 0900
– 1200 CET) featuring GSM industry leaders, along
with CNBC Europe’s ‘Power Lunch’ special
live from Cannes - as well as live reports during the
European Closing Bell.
CNBC Europe will exclusively cover each of the event’s
key elements – the 3GSM World Congress, the GSMA’s
Leadership Summit, the Technology Fashion Show and the
GSMA’s Awards night.
In addition, a half hour feature programme will be
broadcast post the event, featuring key take-outs from
the Congress.
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