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23 February 2004 - Visitors to this year’s 3GSM
World Congress (Cannes, 23-26 February 2004) can experience
demonstrations of the successful interoperability of
mobile multimedia messaging (MMS) at the MMS Showcase,
hosted by the GSM Association, the global trade association
for GSM operators. The Showcase, which runs for the
duration of the Congress, is sponsored by Alcatel, Comverse,
Ericsson, LogicaCMG, Magic4, Microsoft, Nokia, Openwave,
SonyEricsson, Tecnomen and Telenity, and is supported
by mobile network operators from around the world.*
The MMS Showcase is focused on demonstrating the successful
interoperability of MMS that has been facilitated by
the definition and adoption of the Open Mobile Alliance
(OMA) MMS Candidate Enabler Releases 1.1 and 1.2. Five
demonstrations are provided that cover inter-device
interoperability, interoperable Smart Handsets, Content
Adaptation, OMA DRM Forward lock and an example of a
live service based on MMS.
“The GSM Association places high priority on the
interoperability of new services like MMS, and the adoption
of OMA MMS Release 1.2 demonstrates the importance of
operators and vendors working together to resolve interoperability
issues,” said Rob Conway, CEO of the GSM Association
and member of its Board. “We are pleased to see
that real progress is being made and this Showcase is
a tangible demonstration of interoperable products and
services.”
The GSMA works with vendors and operators to progress
interoperability through the promotion of standards
bodies’ specifications. Over the last 12 months,
significant progress has been made in the interoperability
of MMS, and last year the specification of the OMA MMS
Candidate Enabler Release 1.2 was completed and is now
being implemented.
The OMA specifications classify MMS into five classes
of content: text, for text-only messaging; image basic,
for small size imaging; image rich, for moderate size
image messaging, plus basic and rich classifications
for video imaging.
Content adaptation enables the MMSC to recognise the
content classification and deliver the MMS in an acceptable
specified format for the destination terminal, providing
interoperability with older mobile phones that support
the less complex content classes, and utilising the
functionality of more advanced terminals that can accept
the full range of content.
The clear and mandatory specifications of OMA MMS 1.2
Candidate Enabler release guarantee interoperability
between terminals that support the same message classes,
opening up end-to-end MMS capability to a wider subscriber
base. Operators also gain the ability to advise the
subscriber if an MMS is not compliant with a defined
message class and may therefore not be correctly received.
During the Congress, the GSMA will also be hosting
an afternoon seminar on MMS standards and MMS testing
and certification, providing a unique opportunity to
listen to industry experts discuss the latest information,
products, case studies and MMS-related issues.
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