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10 March 2004 - T-Mobile UK has become the first European
operator to launch customised ringing – thanks
to the flexibility and easy programmability of Telsis
Ocean fastIP IVR platforms.
T-Mobile UK is already one of the largest European
users of Telsis fastIPs, deploying the units to host
a variety of services including automated customer care
and query handling.
The operator’s Caller Tunes service lets its customers
replace the standard ‘ring-ring’ that their
callers hear with a range of recorded music.
In Korea, where customised ringing was pioneered, 34%
of phone users on the launching network signed up within
12 months. Some market predictions suggest that the
overall European demand for such services could be worth
more than 1 Billion Euros a year. T-Mobile UK is charging
customers a £1.50 per-tune set-up fee plus £1
per month rental.
Customers may select from more than 100 different Caller
Tunes songs ranging from contemporary and classic pop
to film scores. They can make their choice either by
browsing and pre-listening to the portfolio of Caller
Tunes via their mobile phones or the T-Mobile website
. Then, set-up of Caller Tunes is made easy by simply
texting or calling the code of the song requested to
454545.
Fully carrier-grade, the Telsis Ocean fastIP is ideal
for hosting customised ringing services like Caller
Tunes because of its inherent ability to handle continuously
high volumes of short duration calls reliably while
delivering the same high quality of service to every
caller, regardless of loading. With up to 6,000 hours
capacity for high-quality audio, the fastIP can support
a vast library of music selections.
The fastIP can operate entirely under the control of
the Ocean fastSCP, or other Intelligent Network (IN)
service control point, or can operate independently
having been programmed via its internal service creation
and execution environment. A standalone fastIP can support
up to 1000 simultaneous, different services.
Services are selected by the number dialled, and content
can be varied according to the CLI or other signalling
parameters. Services may be added or modified concurrently
whilst the platform is in operation and can be activated
or deactivated automatically on a timed basis, thereby
maintaining service availability.
Interactive facilities include DTMF and voice detection,
available simultaneously on every channel. An optional
conferencing capability enables callers to be connected
together. Live audio feeds can be connected via dial-in
circuits. ISDN Keypad protocol enables the fastIP to
communicate with and control other equipment including
network switches - ideal for advanced applications such
as mid-call transfer.
External database or host communications can be achieved
directly from the fastIP via TCP/IP. In an Intelligent
Network environment, the fastIP can optionally support
INAP over SS7 TC. Similarly, optional support for CAP
allows the fastIP to be used in a CAMEL environment.
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