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10 March 2004 - After suffering months of crippling
handset delays, high profile accusations of poor coverage,
customer care and service quality, 3 are currently in
a state of rebirth. The 3G operator can now boast an
invigorated line up of devices, improved network coverage
and a rapidly improving customer care organisation.
When this is coupled with, by far and away, the most
generous consumer tariffs in the market, now is the
time for the incumbent mobile operators to regard 3
as being at their most dangerous.
- Over 8,000 connection per week with the Nokia 7600
in Carphone Warehouse
- 3 UK are now at their most dangerous
- Improvements have been made in every area of the
business
Mako Analysis, a UK based mobile market analysis, research
and consulting firm, has this week revealed that 3 have
now addressed the majority of their weaknesses that
dogged them during 2003 and are now in a battle ready
state to take on the incumbent mobile phone operators.
In their report, "3 – Running at a Third of its Potential",
Mako Analysis (www.MakoAnalysis.com)
provides a full analysis of every aspect of 3’s operation
from its launch a year ago, to its strategy for 2004
and beyond.
The report also reveals that 3 are currently selling
over 8,000 Nokia 7600 devices per week in the Carphone
Warehouse chain. This total has beaten all previous
connection records for 3 sales in the chain, which peaked
last summer at 2,300 customers per week.
A spokesperson for Mako Analysis commented, "Its time
for the likes of Vodafone and Orange to take another
look at 3 as they have now resolved many of the issues
that have been preventing the 3G operator from acquiring
customers for some time." He continued, "3 have, for
the first time, beaten all of the incumbent operator’s
weekly connection figures in the Carphone Warehouse
chain, this should serve as a massive wake up call.
This feat clearly illustrates the power of 3’s tariffs
when
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