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22nd March 2004 - Speaking at CeBIT 2004 today in Hanover,
Nokia management highlighted digital convergence and
mobile multimedia as key drivers in today's mobility
industry. Jorma Ollila, Nokia Chairman and CEO, spoke
at the T-Mobile conference and Pekka Ala-Pietilä,
Nokia President, gave a keynote speech at the ICT World
Forum.
"In advanced markets like Germany, we will see
new uses of mobile devices, driven by the exciting developments
in enterprise solutions and consumer multimedia,"
said Jorma Ollila at the T-Mobile press conference.
"The tm3 approach introduced by T-Mobile today
is an excellent example of an innovative, user-oriented
approach to multimedia services.
"The Nokia 6600 has been a success in Germany,
proving the need for high-end imaging devices, and the
Nokia 7610 smartphone with a megapixel camera launched
at CeBIT yesterday caters to the needs of trend-setters
and business users alike."
In five years, mobile communications will be very different
from what it is today. Catering to consumer needs continues
to be key for success. "When we talk about life
going mobile, it is all about people, and how they use
mobile services to enhance their lives," Ollila
said. "3G is a key enabler for advanced services,
and consumers will see it in new functionality in their
terminals, in new exciting services offered by operators,
and in the improved user experience of services."
3G has become a reality; commercial networks are in
use in several European countries. Nokia expects to
see over 50 3G networks in commercial use by the end
of this year. Today, Nokia 3G terminals are already
sold in 50 countries around the world.
"We will see a lot of exciting new services and
devices entering the market this year, giving people
more opportunities to enhance their lives," Ollila
said.
Delivering the benefits of digital convergence
In his keynote speech at the ICT World Forum, Pekka
Ala-Pietilä, President, Nokia said "The rapidly
evolving digital convergence is taking the mobility
industry to an exciting, new phase. We are committed
to delivering the benefits of digital convergence to
consumers by expanding mobility into new areas such
as imaging, music, media and games - and by truly integrating
mobility into the workplace."
At the same time, voice continues to play an important
role. Ala-Pietilä reiterated Nokia's vision for
2 billion subscribers in 2008. "For many, a mobile
phone will be the first and only kind of communications
device.
Ala-Pietilä emphasized user acceptance, enabling
technologies and software platforms, and business models
based on partnerships as the cornerstones for the continued
success of the mobility industry.
"We gain user acceptance by offering services that
enrich people's lives, allowing them to interact with
the world in the different domains of life. The technology
enablers are largely in place, and we must continue
to protect and energize the mobile communications ecosystem
by creating an environment based on open standards and
platforms. Finally, we need to strive for win-win-win
business models, which generate opportunities for all
players and foster innovation," said Ala-Pietilä.
At CeBIT, Nokia launched its first megapixel camera
phone, the Nokia 7610, as well as a range of innovative
mobile enhancements for storing, viewing and sharing
mobile images. Nokia also announced the world's first
massively multiplayer online mobile game, Pocket Kingdom:
Own the World, which will allow thousands of players
from around the world to connect with each other and
compete through the N-Gage Arena.
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