| 25th March 2004 - Customers of Indian network operator
BSNL (Bharat Sanchar Nigam Limited) can enjoy international
GSM mobile communications roaming capabilities following
the implementation of an innovative solution from roaming
experts Roamware Inc. of California. Visitors to India
will now also be able to use GSM services provided by
BSNL.
Today, it is crucial for network operators to offer
international roaming services in order to compete effectively
in attracting the corporate customer and other frequent
travellers, as well as providing the expected level
of services to visiting inbound roamers.
Gaining a viable number of partner networks via bilateral
agreements is a lengthy process, especially for the
smaller independent operators. The Roamware solution
allows BSNL to offer instant roaming capability to its
customers via the strategic partnerships between Roamware
and the sponsor network. Roamware’s Roaming Replicator
solution remains in place until BSNL has signed an appropriate
number of bilateral agreements and can offer stand-alone
services.
With the implementation of the Roaming Replicator,
BSNL subscribers travelling outside India can enjoy
voice, fax and data services, including SMS text messaging,
in over 170 countries. The roaming service is available
to both post-paid and prepaid customers. Inbound roamers
from over 275 networks worldwide will be able to seamlessly
access the same services.
Mr A K Jain, Deputy Director General, Marketing, for
BSNL, said: “We promote our company as ‘connecting
India’ and this solution allows us to build even
further on that promise to our customers. Today, we
are positioned as a world-class wireless service provider
as this roaming offering puts BSNL in the top 30 per
cent of GSM networks worldwide capable of providing
roaming services in over 170 countries.
John Hoffman, CEO of Roamware, said: “India is
currently one of the most exciting telecommunications
markets in the world, with enormous potential. We are
delighted to be part of the ongoing success story of
BSNL. Both Roamware and BSNL are meeting the first rule
of business – giving customers what they want.”
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