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30th March 2004 - TelecomTV, the world’s only
Web-TV content provider for the global telecoms sector
has successfully completed trials of its revolutionary
wireless video service, TelecomTV2go.
In partnership with leading developer of mass market
mobile video technology, Oplayo, TelecomTV pushed video
highlights of last months 3GSM World Congress to a variety
of mobile devices over existing 2.5g networks.
‘Whilst most media owners are waiting for the
advent of 3g to supply video over wireless, our partnership
with Oplayo has allowed us to broadcast TV based content
to viewers with existing GPRS enabled handsets’
says TelecomTV MD, Sean Carr.
Using a GPRS mobile phone, the user/viewer can call
up “playlists” of video programmes, from which
they simply select one to watch right there and then.
Direct one-click links can even be sent by content owners
or distributors via SMS, making the viewing of a programme
even easier for the user.
“People are making money right now by marketing
their brand or service on mobile video,” says Philip
O’Ferrall, MD of Oplayo. “Companies like Endemol
[creators and owners of Big Brother], who want to reach
out to their consumers and offer them something special.
The user sends in an SMS containing the name of the
programme, then they are sent back the player application
and they can straight away start to enjoy the rich experience
of video which either can’t be shown on terrestrial
TV or is a special value-add service; either way it
is high value.”
If you want to try out mobile video for yourself, visit
www.telecomtv.com/2go. If you have a compatible handset,
then just follow the instructions to experience the
demonstration service, which features TelecomTV’s
editorial video footage from the 2004 3GSM World Congress.
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