| 7th April 2004 - The Carphone Warehouse has selected
Bango.net technology to enable fast, easy access and flexible
payment options for its new mobile content “shop”.
Developed by Ringtones.co.uk, the mobile shop offers an
exciting range of content for phone users including polytones,
textones, voice alerts, Java games and wallpapers.
Users in the UK access The Carphone Warehouse’s
mobile shop simply by texting go cartones to 87121 or
through a bookmark on their phone. They can browse through
thousands of different ringtones and pictures, review
the latest charts and see what’s new. They can
click to buy any content and download it directly on
their phone.
“Traditionally, mobile users have had to read
catalogues or complicated adverts, then text special
codes and words to get the ringtone or picture they
wanted,” said Ray Anderson, CEO of Bango.net. “The
Carphone Warehouse has made the process much simpler
and user friendly by cutting out the complexity and
giving people a wider choice of up-to-date content.”
“This new mobile site will boost our incremental
revenue by providing our customers with a great after-sales
offering,” said Charles Dunstone, CEO of The Carphone
Warehouse. “I really like the browse and buy shopping
experience on the phone; it should be a big hit with
our customers.”
Businesses using Bango technology have learned that
enabling users to preview and select from a range of
content on their phone generates higher customer satisfaction
and lower after-sales costs. Happier users have been
shown to translate directly into higher spend and more
repeat purchases as people return to buy more.
To help mobile users easily pay for content, Bango’s
innovative technology dynamically offers different payment
options depending upon where the user is connecting
from and from which network. These include on the phone
bill by operator billing systems such as Vodafone m-pay
or Premium SMS, by credit/debit card or by premium rate
phone call. Bango’s automatic payment capabilities
currently enable hundreds of millions of mobile customers
to pay for content and services, on any network, anywhere
in the world.
Ringtones.co.uk, an existing partner of The Carphone
Warehouse, also supplies the retailer with in-store
“retail” ringtone packs. “Integrating
with the Bango service was a surprisingly painless experience
even though we have a huge library of content in a range
of formats and stringent technical and support requirements,”
commented Tom Erskine, Business Development Manager
of ringtones.co.uk. “We look forward to working
with Bango on other projects and helping The Carphone
Warehouse to expand and refine their mobile offerings.”
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