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Mobile Business Users Practical When it Comes to Cell Phones [Back to News Reports]
4th May 2004 - Among the heaviest users of both voice and data wireless services, mobile business users represent a key customer segment for all wireless service providers. A new report from In-Stat/MDR polled these critical business users to further explore what they are looking for in converged devices. The survey found that business users mostly want help staying connected to customers and colleagues, and to their important data. And, while business users have a mixed bag of desires when it comes to their cell phones, they want the basics, like speakerphones and email capability, and practical features, like an extended battery life.

The survey also revealed the following with regards to mobile business users:

  • They prefer top handset brands, like Nokia and Motorola, and, to a lesser extent, Sony Ericsson and Samsung.

  • They are open to new handset features, but these and related services must offer real benefits, such as wireless e-mail; embedded cameras, for instance, are not highly desired.

  • On price, they would pay more for certain features, but only at a modest level; the majority expect to pay $150 or less for their next cell phones.

This Market Alert is drawn from the In-Stat/MDR report, "Mobile Device Strategies: Business User Preferences for Converging Devices", which explores how business users rated their willingness to spend more for new features on their next phones.

 

 

 

 

 


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