| 21st May 2004 - National wireless
service providers spend millions of dollars on marketing,
strategy, and deployment of their services and mobile
phones. However, what ultimately matters is what
end-users think of these products, and what they
intend to purchase in the future. In two recent
In-Stat/MDR (http://www.instat.com) surveys, both
consumers and business users expressed their opinions
about their mobile phones. The high-tech market
research firm believes these results have important
implications for both service providers' and handset
manufacturers' strategies. |
|
Some of the key findings include:
- Consumers say they prefer mobile phones from the
leading manufacturers, but many won't pay more than
$100.
- Business users expect to pay slightly more for mid-tier
phones ($100 to $200) than consumers.
- The one feature most users would pay extra for is
extended battery life.
- Nokia and Motorola remain the strongest brands,
with Sony Ericsson and Samsung leading the second-tier
pack.
- Nextel has the highest overall satisfaction rate.
This Market Alert is drawn from the In-Stat/MDR report,
"Service
Provider Strategies for Mobile Devices: Operator Priorities,
and Competitive Analysis", which discusses,
based on two new end-user surveys, aims to give service
providers and handset manufacturers insight into what
consumers and business users want from their next mobile
phones and what they are willing to pay.
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