| 25th May 2004 - With the promise of
greater bandwidth on 3G networks, rapid advances
in compression technologies, and new multimedia
handset capabilities, the stars are beginning to
align for mobile video services in the US. High-tech
market research firm, In-Stat/MDR reports that,
with a number of limited deployments already underway
in the US, market launches in this space will accelerate
in late 2004 and throughout 2005. By 2009, mobile
video services are expected to generate $5.4 billion
in annual revenues. |
|
A recent, end-user survey performed by In-Stat/MDR
found that 13.2% of US wireless subscribers are extremely
or very interested in purchasing video services for
their wireless phones. While still a relatively small
niche of the market, this figure is significant in that
it represents the "natural demand" for mobile
video services, prior to any large-scale carrier deployments
or market messaging. Moreover, interest in mobile video
is higher than for all other prospective mobile multimedia
services covered in this survey, including gaming and
music services.
In-Stat/MDR also reports that:
- By 2009, 22.3 million Americans will be viewers
of mobile video content, and 31.1 million will use
video messaging services.
- Sprint PCS subscribers, who typically exhibit more
early adopter characteristics than customers of other
wireless carriers, were the most likely, among those
surveyed, to be interested in mobile video services.
- By 2009, mobile video services will account for
approximately 14.9% of total wireless data revenues.
This Market Alert is drawn from the In-Stat/MDR report,
"Mobile
Video Services in the US, 2004-2009", which
includes survey results and analysis from In-Stat/MDR's
Consumer Mobility Study, including level of interest
in mobile video services, as well as user preferences
for specific content, delivery mechanisms, and video
applications. In addition to demographic and behavioral
profiles of the market segments most interested in mobile
video, the report also provides an outline of In-Stat/MDR's
Mobile Video Adoption Framework, including discussion
of technology enablers, market trends, carrier business
models, and consumer adoption patterns. In addition,
an assessment of the supply-side market landscape, including
profiles of technology vendors, as well as video content
providers and application developers, is also included.
US mobile video forecasts, reflecting significant growth
in subscribers and revenue during the five-year period
are also provided.
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