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27th May 2004 - MOBILE operators and enterprises seeking
to deploy high accuracy location based services can
now move more rapidly to market – and to revenue
– with a new breakthrough feature of CPS’
Matrix high accuracy location technology.
Matrix Solo can be integrated into a single standalone
device – such as a vehicle tracker, child locator
or handset – which will then deliver high accuracy
in any environment and at sub-$1 per subscriber cost
levels.
The new Solo feature means that operators can launch
services now with just a single device and build revenues
almost immediately before migrating seamlessly to full
Matrix deployments.
It will also allow enterprises to launch their own
branded safety and security services – offering
considerably better and more widespread coverage and
accuracy than currently available GSM location technologies.
Solo can operate successfully in areas where there are
low levels of mobile traffic – such as rural areas
or at night.
Matrix Solo works by “self-location” as the
device moves – sending batches of previous location
measurements to a network server that then calculates
the handset’s position as required.
CPS CEO Chris Wade said: “Matrix Solo kick starts
high accuracy for operators and enterprises. It means
“go to market” and “get to revenue”
timescales are radically reduced and opens up new opportunities
for companies who experience poor performance from Cell-ID
systems.”
Matrix Solo fills the enormous void in the mobile location-based
services market for a low cost high accuracy technology
that can be deployed easily and rapidly. At present,
companies launching services – such as personal
safety, child-finding or low cost logistics – are
using Cell-ID technology. Based on a handset’s
position within a mobile network cell-site – location
accuracy is based on the size of the cell within which
it is located, which can be anything from, at best,
400m in urban areas to over 10km in suburban or rural
environments.
As a result, service providers and users have been
disappointed with the wide variability of the accuracy
of the location – resulting in poor service take-up.
Satellite-based positioning remains the preserve of
high cost solutions for the logistics industry and,
by its very nature, struggles to perform to user expectations
in built-up urban environments and indoors.
The new Solo feature is now being trialled as part
of Matrix trials in several locations around the world.
It is expected to become commercially available in Q3
2004.
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