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Wireless Data Implementation in Businesses [Back to News Reports]

19th July 2004 - Earlier this year, In-Stat/MDR (http://www.instat.com) surveyed 339 decision-makers (e.g., IT Managers) and 587 decision-influencers (e.g., department and division heads) at medium and large businesses (with 100 or more employees) to determine how they work together to implement wireless data solutions, including services, applications and access equipment. It appears that there is much interaction between the two groups, and the decision-making process varies considerably by company size.

Some of the key findings of the research include:

  • Wireless data is becoming more important at companies - about 20% of IT budgets are dedicated to wireless data, which was defined as including wireless LAN and WAN equipment and services. Funding for wireless data implementation does not always come from the IT department - about half of the time, the budget comes from the division or department's budget. Therefore, just looking at the percentage of the IT budget allocated to wireless data does not provide an accurate picture as to the total spending on wireless data in the organization - it is larger than it initially appears.

  • About half of mid-size and large enterprises use wireless data today and another 30% are planning/evaluating future use. Three-quarters of current wireless WAN data users plan to increase their usage in the future.

  • A great deal of wireless data has come in through the "back-door," with employees bringing in solutions on their own. This means that wireless data solution providers need to take a three-pronged marketing and sales approach. They must reach end-users to capture the "back-door" sales, division/department heads to help them visualize and articulate the need and sometimes select providers, and IT managers, who will often select the actual equipment and service providers, implement and support the solution.

  • About two-thirds of decision-influencers say that they plan to acquire new devices as part of their solution, showing that there is a great opportunity for access device sales as part of any new solution implementation.

  • Common wireless data applications include e-mail, access to the Web, and to spreadsheets and word processing documents. Future applications include instant messaging and Web-based applications. Applications accessed vary by device type.

  • Various types of solutions providers are in demand: wireless and wireline carriers, IT hardware (e.g., HP, IBM) and network equipment (e.g., Cisco and 3COM) providers top the list. Planners anticipate using IT hardware providers as key suppliers far more than current users ever did. Wireless and wireline carriers are also preferred to provide other services such as technical support and consulting. There is also significant opportunity for many managed services (e.g., wireline remote access services, network management).

  • There is moderate interest in wireless VoIP applications.

 

 

 

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