| 13th August 2004 - According to sources quoted
by reuters, discount european airline easy jet is
preparing to introduce a cute-rate mobile phone
service this week. The company named EasyMobile,
has the backing of Danish operator TDC A/S, which
will handle customer billing and network operation
for the newly formed company. EasyMobile plans to
drastically cut costs of aquiring new customers
by using the internet rather than retail sales and
plans to sell no phones. The only products it plans
to sell are sim cards. |
 |
About Easy Jet
easyJet is Europe's leading low-cost airline. Since
its first flight in November 1995, the airline has grown
from a Luton base offering two routes from Luton to
Glasgow and Edinburgh, served by two Boeing 737 aircraft,
to one that offers 178 routes from 50 European airports,
operating 92 aircraft (August 2004). The phenomenal
growth of easyJet was boosted by its merger with Go-fly
in August 2002, making the combined company Europe's
Number 1 low cost airline.
In October 2002, the airline signed a deal to purchase
120 Airbus which will facilitate the airline's ongoing
growth strategy.
During the financial year to 30 September 2003, the
company reported pre-tax profits of £52.0 million
on a turnover of £932 million and carried 20.3
million passengers.
The airline's shares were formally admitted to the
London Stock Exchange on 22 November 2000 at a price
of 310 pence per ordinary share.
the company
The airline was founded by Stelios Haji-Ioannou, and
the family remains the major shareholder. He controls
other separate easyGroup companies such as easyInternetCafe,
easyCar.com, easyMoney, and easyValue. There are no
"cross-shareholdings" between easyJet and
these other easyGroup companies. easyJet operates independently
from the other companies, although some "cross-marketing"
agreements do exist.
The airline is based at easyLand, a bright orange building
adjacent to the main taxiway at Luton Airport. In an
industry where corporate HQs are generally considered
to be the ultimate status symbol, it is the very embodiment
of the easyJet low-cost ethos.
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