|
16th August 2004 - The primary objective of this
multi-client study is to obtain an understanding
of the demand for cellular services in the business
environment, at the overall level and within key
company sizes. Another goal will be to understand
the features or components, of cellular carriers
and their services, that most influence telecom
decision-makers who select cellular providers
for the employees within their organizations.
The focus will be in understanding the needs
of the following business segments:
- Small Office/Home Office (SOHO, with 1 to
4 employees)
- Small Businesses (with 5 to 99 employees)
- Mid-size Businesses (with 100 to 999 employees),
and
- Enterprises, or large businesses (with 1,000
or more employees)
|
 |
Some of the key types of information that will be researched
include:
- Current company usage and planned usage of corporate
cellular contracts.
- Estimation of percentage of wireless budgets spent
with each cellular service provider within the business
environment, from the perspective of the decision-maker.
Changes that have occurred and will likely happen
as a result of LNP/WNP and Cingular's acquisition
of AT&T Wireless. Trending information will be
provided from year to year (2003 to 2004).
- Identification of key company purchasers and influencers
in selecting cellular providers (decision-makers such
as telecom managers, and decision-influencers such
as division and department heads) and the roles that
they each play in the decision-making process.
- Understanding how liability for bill payment is
shifting in corporations (i.e., company versus employee).
- Relative importance of potential cellular service
contract components/features, such as: Geographic
coverage, contract discounts, dedicated sales consultants,
handset programs, SLAs.
- Demand for wireless data services such as messaging
(e.g., SMS, MMS) and wireless e-mail. Interest in/importance
of high-speed WWAN services versus Public WLAN (hotspot)
services.
- Demand for integrated voice and data services (e.g.,
VoIP, presence, unified messaging) and Push-to-Talk
services.
- Importance of integrated WWAN/WiFi service/willingness
to pay
- Demand for bundled wireless and wireline voice and
data services. The importance of companies having
the ability to provide both.
- Requirements for voice and data-centric devices
- understanding the percentage and types of employees
that are eligible to use handsets, RIM Blackberries,
smartphones (e.g., Treos), wireless PC cards for laptops
and PDAs.
- Results by key vertical markets
Back
to News Reports
|
