| 17th August 2004 - Hay Systems Limited (HSL), one of
the leading providers of global mobile messaging services,
today announce the introduction of their SMSC (Short Message
Service Centre), which facilitates closer and more direct
communication between software applications and mobile
networks around the world. This is an extremely significant
and exciting step for the organisation and their clients,
and further establishes HSL as one of the leading service
providers in the booming SMS industry. The investment
in their SMSC technology boosts HSL’s already competitive
status, capitalising on the infrastructure already in
place and the company’s ambition to add new dimensions
to their service provision. Clients of HSL will benefit
from the improved technical performance, quality and enhanced
services facilitated by the SMSC.
HSL are reputable within the industry for the high
quality, reliable and cost-effective service they provide
using the SMSCs of their supplier mobile networks, and
this exciting development therefore demonstrates a significant
enhancement in their services. With HSL’s investment
in their own SMSC, they have increased technical capability
to control messages being communicated between applications
and mobile devices on a global scale. The SMSC is located
directly on the SS7 network, and a client is therefore
now more directly connected with the global mobile messaging
infrastructure, resulting in a more reliable one-way
and two-way SMS service, with faster message delivery.
As a direct result, HSL’s competitive position
has greatly increased within the industry, providing
SMS customers with a technically advanced, first-class
carrier-grade service.
In the industry as a whole, SMS-based services are
continuing to experience dramatic growth. According
to the Mobile Data Association (MDA), 2.1 billion SMS
were sent in the UK during the month of June this year,
portraying a clear enthusiasm for SMS as a communications
tool. As awareness develops many more organisations
from a wide range of business sectors including, for
example, financial institutions, entertainment, logistics,
aviation, leisure, government bodies and public services
are now recognising the benefits that mobile messaging
technology can provide. As the excitement and enthusiasm
for SMS spreads, HSL will continue to offer advice and
support for new and existing clients with the integration
process, providing individual attention and tailored
personal service. The investment in SMSC technology
allows HSL to offer an improved and enhanced SMS messaging
gateway, ensuring the implementation and integration
of reliable mobile messaging is a simple and quick process
for all.
Mark Hay, Managing & Technical Director, is quoted
as saying “Mobile messaging services are continuing
to experience a high level of growth, and we are delighted
to be able to introduce our new SMSC into this competitive
and technically maturing environment. This investment
allows for further enhancement of our quality service
provision, firmly positioning us at a highly competitive
level within the SMS industry.”
Founded in 1999 in Edinburgh, Scotland, HSL have evolved
into one of the leading providers of mobile messaging
worldwide. Renowned for the reliability and the consistently
high quality of the service they provide, HSL include
BAA, DHL, Schlumberger and Cisco Systems on their impressive
list of clients.
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