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23rd August 2004 - Highlights
- T-Mobile continues its endorsement of sports sponsorship
- Strong T-Mobile Cycling Team to compete in Tour
of Britain, continuing its success in the Tour de
France
- Tour of Britain – September 1 - 5
- London: 18th August 2004
T-Mobile today announces that it will be an official
sponsor of the newly revived Tour of Britain cycle race
(1st to 5th of September). “As sponsor of the world’s
most successful cycling team and as a well known brand
in the UK market it is a logical step for us to support
British cycling through our involvement with the Tour
of Britain“, says Sandy Munro, Marketing Director
of T-Mobile UK. “General interest in cycling is
increasing in the UK, as a leisure pursuit, but also
as an environmental, health and fitness issue. We stand
for a better world for you and believe there is a natural
link with the benefits of cycling.”
As part of the three-year sponsorship agreement, T-Mobile
will be the corporate mobile supplier to the Tour of
Britain and will provide WiFi access in press rooms.
T-Mobile will also sponsor the sprints competition;
interval sprint points will be up for grabs at appointed
T-Mobile HotSpots along the route. Specific areas of
the route, such as the start line and the 1-kilometre-to-go
banner, will also be decked out in T-Mobile corporate
colours.
Michael Heal, Communications Director of the Tour of
Britain said: “We are delighted to have a leading
international brand like T-Mobile as sponsor of this
event. The Tour of Britain will be one of the most prestigious
sporting events that Britain will stage every year for
the foreseeable future. It can count upon a huge residue
of goodwill and support and, as a sporting spectacle
that tours the country, it has the capacity to reach
and influence huge numbers of people on their own doorstep.”
The race comprises of five stages, the first being
in Greater Manchester and Lancashire, followed by stages
in Yorkshire, the East Midlands, Newport and South east
Wales and climaxing on Sunday 5 September on the streets
of London, in Westminster.
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