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10th September 2004 - Motorola, NEC, Nokia, Siemens
and Sony Ericsson today announced their co-operation
in the Mobile Broadcast Services work, started under
Open Mobile Alliance, OMA. The charter of the work is
to specify the enablers needed to bring broadcast services
to mobile devices and to open up the market for new
exciting mobile services and terminals.
A likely spearhead service of mobile broadcast is mobile
phone TV, a way to receive TV-like content to your mobile
phone delivered over a mobile broadcast network. In
general, mobile broadcast will enable cost efficient
mobile mass delivery of any multimedia content. This
is believed strongly to increase the consumption of
media content using mobile devices. This is expected
to drive the demand of new type of broadcast enabled
smart phones with colour displays, local memory and
applications to consume TV-like and other multimedia
content.
"Content is King", says Steffen Ring of Motorola
PCS, Chief Technology Office, "but Mobility is
Queen. And we have come together to make this Royal
Marriage happen."
"NEC developed the world's first working prototype
of a mobile phone capable of receiving terrestrial digital
TV broadcasting last year," says Masaaki Ohara,
Senior Manager of NEC Mobile Terminals Division. "Driving
Mobile Broadcast is essential for enabling end-users
to enjoy various attractive services through our mobile
phones. NEC hopes to contribute to driving these activities
through participating in this charter."
"Mobile TV is one of the most fascinating new services
with high consumer demand. A mobile device capable of
both receiving broadcasted content and of communicating
over the cellular network opens up the possibilities
for innovative and exciting new services. The services
can easily be accessed by consumers with these new types
of devices. Nokia is happy to be one of the drivers
of this development, and will introduce a mobile broadcast
solution based on IPDC over DVB-H to the market,"
said Seppo Sutela, General Manager, IPDC, Nokia.
Jens-Thomas Pietralla, Chief Marketing Officer and Member
of the Board of Mobile Phones, Siemens Information and
Communication Mobile Group explained, "The mobile
phone industry is changing rapidly. A mobile phone has
already become a fashion accessory, a miniature office,
a gaming machine, and an eclectic entertainment device.
And with growing network bandwidth converging with cheaper,
more advanced handset technology, consumers have every
right to start getting excited about the arrival of
richer mobile broadcast content. That's why Siemens
mobile is thrilled to get involved with this charter
- we will be a major part of delivering the devices
that will play awesome content on the move."
Mats Lindoff, CTO of Sony Ericsson, says: "The
ability to watch TV like content in a mobile phone is
a natural next step of the advanced mobile multimedia
services which are increasignly popular with consumers,
and Sony Ericsson will be part of driving this evolution".
Mobile phone TV services are being introduced on the
Japanese market while in Europe the market for commercial
mobile broadcast services is envisaged to start to open
up towards the end of 2005.
About Motorola
Motorola, Inc. (NYSE: MOT) is a global leader in wireless,
broadband and automotive communications technologies
that help make life smarter, safer, simpler, synchronized
and fun. Sales in 2003 were US$27.1 billion. Motorola
creates innovative technological solutions that benefit
people at home, at work and on the move. The company
also is a progressive corporate citizen dedicated to
operating ethically, protecting the environment and
supporting the communities in which it does business.
For more information: www.motorola.com
About NEC Corporation
NEC Corporation (NASDAQ: NIPNY) (FTSE: 6701q.l) is one
of the world's leading providers of Internet, broadband
network and enterprise business solutions dedicated
to meeting the specialized needs of its diverse and
global base of customers. Ranked as one of the world's
top patent-producing companies, NEC delivers tailored
solutions in the key fields of computer, networking
and electron devices, by integrating its technical strengths
in IT and Networks, and by providing advanced semiconductor
solutions through NEC Electronics Corporation. The NEC
Group employs more than 140,000 people worldwide and
had net sales of approximately $44 billion in the fiscal
year ended March 2004. For additional information, please
visit the NEC home page at: www.nec.com.
About Nokia
Nokia is the world leader in mobile communications,
driving the growth and sustainability of the broader
mobility industry. Nokia is dedicated to enhancing people's
lives and productivity by providing easy-to-use and
secure products like mobile phones, and solutions for
imaging, games, media, mobile network operators and
businesses. Nokia is a broadly held company with listings
on five major exchanges. www.nokia.com.
About Siemens
The Siemens Information and Communication Mobile Group
(Siemens mobile) is one of the world's leading full-line
suppliers in the field of mobile communication, offering
mobile phones, cordless phones, wireless modules and
mobile infrastructure, as well as all radio and switching
modules, consulting services and systems integration.
The mobile communication arm of Siemens AG markets products
and services in more than 120 countries, generating
sales of ¤ 10 billion with a workforce of some
26,900 people in fiscal 2003 (September 30). Siemens
mobile is the world market leader in prepaid solutions
and digital cordless phones. More: www.siemens-mobile.com/press.
About Sony Ericsson
Sony Ericsson Mobile Communications AB offers mobile
communications products for people who appreciate the
possibilities of powerful technology. Established in
2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation,
the joint venture continues to build on the success
of its two innovative parent companies. Sony Ericsson
creates value for its operator customers by bringing
new ways of using multimedia communications while mobile.
The company's management is based in London, and has
4,000 employees across the globe working on research,
development, design, sales, marketing, distribution
and support. For further information, please visit:
www.sonyericsson.com
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