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14th September 2004 - To complement flash memory card
support in its product portfolio, Nokia today announced
that it has applied for membership in the SD Card Association
and has signed a licensing agreement for enabling the
use of SD memory cards in its devices. Nokia will also
continue to support MultiMediaCards (MMC) that are currently
widely used in Nokia's mobile devices.
The SD memory cards will be a valuable add-on to Nokia's
offering in removable memory cards as they have gained
good acceptance in the market of mobile phones, digital
still cameras, camcorders, PDAs, printers, PCs, TV sets
and other home electronics. Nokia's decision to participate
in the SD Card Association will help in specifying SD
cards that have the optimal performance, capacity and
form for mobile devices.
"This is a natural step in our digital convergence
strategy to adopt leading technologies to launch new,
compelling mobile devices and services. Both SD and
MMC cards will feature as significant components in
our products now and in the future, too. They both have
clear advantages. The MMC card is especially designed
for mobile phones and builds on open standards; thus
it is free of license and royalty fees. SD cards have
good worldwide availability, and they enable the smooth
exchange of digital content among the wide range of
SD-enabled devices on the market. There is also increasing
customer demand for SD Card technology in mobile devices,"
said Timo Poikolainen, Vice President, Technology Marketing,
Nokia.
To expand the capabilities of SD memory cards in mobile
devices, the SD Card Association has recently formed
a Mobile Phone Task Force. By joining the Association
Nokia will be able to contribute to the future SD flash
card standardization work. "With mobile devices
driving the ongoing digital convergence, the demand
for memory capacity multiplies to enable extensive storage
of digital content in mobile devices. Therefore, we
aim to ensure that the needs of the mobile device industry
will be met in the development of future SD card standards,"
noted Timo Poikolainen.
The SD memory card is a removable data storage device
about the size of a postage stamp. The SD Card Association
is an open industry standards organization established
in 2000 by Matsushita Electric, SanDisk and Toshiba,
and is supported by a consortium of over 700 companies.
The Association aims to set the technical and specification
standards for SD memory card applications and related
products and promote the wide acceptance of SD memory
cards in a variety of applications.
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