23rd September 2004 - Mobile Streams, the global mobile content company, announced today the launch of a range of innovative Pay-to-Play mobile betting games including a choice of three reel slots and scratchcards.

The fully licensed gaming service will operate under the Go Gaming Go brand and will be offered to carriers and white label partners as well as Mobile Streams’ own extensive consumer base. Players download the games for free by sending an SMS to 89944. Slot players can purchase 15 credits for £1.50 and can choose to pay for each spin with upto 5 credits. Scratchcards are also priced at £1.50.

Simon Buckingham, CEO of Mobile Streams said: “We are excited to be the first company to offer a really compelling range of Pay-to-Play betting games. By enabling players to pay through reverse SMS, we are opening up the services to the mass market. The service is aimed at people seeking an occasional flutter rather than serious gamblers. To appreciate the scale of opportunity it is worth considering that 70% of the UK population purchase lottery tickets, 20% purchase scratchcards, and over 2 million people regularly play the land-based slots.” He adds, “Without doubt, a significant proportion of these people will be attracted to games that require no learning curve or experience and offer immediate gratification through winning real money.”

“Our range of games are superior to anything that is available today, and allows players to enjoy a quick punt at the push of a button.” commented Jonathan Shoham, Head of Gaming at Mobile Streams. “Whether in pub with a few minutes to kill, or in the comfort of an armchair at home, these games are bound to have a massive appeal to a large audience.”

The Go Gaming Go service is for adults over the age of 18, and will conform to the strict age verification processes currently being introduced by the mobile carriers. Monitoring systems will flag patterns of activity, which may indicate problem gambling.

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