26th October 2004 - T-Mobile recently launched a London-based advertising campaign to promote their Wi-Fi Hotspots. The campaign is aimed at business people on the move and will run with the following key message: Keep up to speed with the office, even when you're out of it. 8800 Wi-Fi Hotspots worldwide. It's your new Office in your Pocket.

Wi-Fi is a key differentiator for T-Mobile in the business data market and this uses their network of Wi-Fi HotSpot locations and partners.

Background
T-Mobile Wi-Fi HotSpots allow users to access and download their emails and surf the internet when they are away from the office. The focus is on Starbucks - one of their partners - because they have 130 cafes in London with Wi-Fi HotSpots. The HotSpot service is now available in over 8,800 locations across Europe and the USA with over 600 in the UK alone.

Using HotSpots
You don't have to be T-Mobile customer to use a Wi-Fi HotSpot. However, if you are a T-Mobile customer, you can text the word 'OPEN' to 9526 to open an account and get a 15 minute login and password. Price tariffs are available to suit everyone's needs.

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