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18th November 2004 - 3, the UK's first video
mobile network and NEC, a world leading 3G handset
manufacturer, announced the launch of a new
addition to their UK mobile portfolio. The NEC
338 is Europe's smallest and lightest 3G handset
to date and forms part of 3 UK's market-leading
3G portfolio. The launch further consolidates
3 and NEC's partnership in the run-up to the
busy Christmas period.
Available in glossy black and silver, this
stylish clamshell handset weighs only 114g and
measures 93.8x47.1x23.3mm. The phone allows
customers to access the full range of 3's services
including live person-to person video calls,
multimedia downloads and video messaging. Memories
can be captured as video or photography using
the rotating camera, which incorporates 2x digital
zoom feature.
Downloading and streaming content is simple
as customers can browse exclusive and regularly
updated content and other 3 services. This includes
full-length music videos, Barclays Premiership
action, the latest games or comedy clips. The
handset is dual-mode (2.5G and 3G) and the inbuilt
JAVATM technology also supports all of the latest
games and applications. 3 customers can also
benefit from the 'Play All List' feature with
the in-built media player allowing continuous
streaming of selected video content and MP3
files.
IMG: NEC 338
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The handset can be personalised by setting one of
the forty channel polyphonic ringtunes or by downloading
one of over 2000 available on the 3 portal. The NEC
338 is currently available to "pay monthly"
customers (on contract).
Gareth Jones, COO commented: "3 is the UK's
fastest-growing mobile operator and is offering the
leading 3G handset portfolio in the UK. With 3's line
up of handsets, content and price plans, we believe
we have an unbeatable proposition for customers this
Christmas. The NEC 338 forms part of our twelve handset
portfolio - all customers need to do is decide which
handset is on their Christmas list, it's definitely
going to be our 3G Christmas."
Tony Hutson, Director, NEC UK commented "The
338 provides a great choice of style and individuality
without any compromise on functionality and features,
making it ideal for consumers in the run-up to Christmas.
The 338 provides a fantastic, stylish alternative
at a highly competitive price and consumers can look
forward to accessing a greater choice of services
that will suit every taste."
The new 338 handset will be available across the
UK in over 7,000 shops that stock 3 products and services.
