|
6th December 2004 - Infrastructure vendor Telsis has
confirmed its leading position in the televoting market
by winning a multi-million euro order to create a one-number
text and voice voting system for Swedish telco Telia.
Supplied by Telsis seven years ago, Telia’s MegaCall
system already handles over 100 million premium rate
voice calls a year. Now Telsis is enhancing MegaCall
to support text and voice voting to the same number,
creating the first service of its kind anywhere in the
world.
The move will increase choice for programme makers,
event organisers and end-users, and grow revenues still
further, says Telia mass calling product manager Stewe
Wahlström. “We’ve already talked to some
of our larger broadcast customers about SMS and they’re
very excited.
“At the moment, if they want to offer viewers
simultaneous voice and SMS response they have to work
with two different suppliers and show two different
numbers on screen. That’s complicated for them
and complicated for the public. The enhancements to
MegaCall will mean one deal, one system and a single
response number for both text and voice. We’re
expecting combined voice and text to deliver significant
growth in audience participation and revenues.”
The enhancements to MegaCall will see the first deployment
in Sweden of the Intelligent SMS Router, the revolutionary
carrier-grade platform developed by Telsis, now firmly
established as the de-facto standard in next-generation
messaging infrastructure. Mobile operators including
Vodafone and T-Mobile are already users and the SMS
Router is now being distributed globally by Ericsson.
Within MegaCall, SMS Routers receive text votes directly
from the mobile networks over SS7 MAP, avoiding the
SMSC bottlenecks that restrict throughput in legacy
networks. The SMS Routers process the text votes and
send instant replies directly to voter handsets.
Jeff Wilson, Telsis chairman comments: “There
are two key benefits with our solution. Firstly, by
avoiding the SMSC, Telia immediately increases throughput
and therefore customer satisfaction. Secondly, an easy-to-manage
system with one number for text and voice voting simplifies
the whole voting experience for both producers and participants.
Consequently, message volumes will be significantly
increased, driving additional revenues.”
Telsis voting solutions let operators comfortably handle
national-scale real-time voting events that concentrate
many millions of text votes in just minutes. Call and
text management, winner selection and data collection
are handled centrally while an event management platform
enables customers, such as brands and broadcasters,
to configure and run their own text and voice events
using a conventional Web browser.
With its headquarters, research and production site
in the UK, Telsis (www.telsis.com) has sales and support
operations in Germany, Italy, The Netherlands, Spain,
Singapore and Australia. The company offers a range
of carrier-grade infrastructure platforms including
intelligent SMS Routers, IN service control points,
switches, protocol converters and advanced IVR solutions
that support a wide variety of innovative value-added
text and voice services. Telsis products are in use
with major fixed and mobile network operators around
the world.
Back
to News Reports
|
