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14th December 2004 - Interest in handheld electronics
is increasing, as a larger number of available devices
leads to increased consumer interest, reports In-Stat/MDR
(http://www.instat.com). An online survey of the high-tech
market research firm's Technology Adoption Panel (TAP)
reaffirms this trend, showing consumer interest in currently
available products as well as new ones.
While our survey included more male respondents, higher-end
consumers, and early adopters than are found in the
general public, many of the results were quite notable.
Interest in mobile electronics, which was the primary
focus of the survey, indicated that while consumers
may currently own a product or express an interest in
purchasing one in the near future, they have specific
ideas about the features and components the devices
should have.
Additional findings from the survey included:
- Of the respondents in the survey indicating they
own an MP3 player, about 90% were over 35 years of
age, suggesting that these products are attractive
to a broad consumer age demographic.
- About 31% of the total respondents had downloaded
music from the Internet, most using a broadband Internet
connection. The percentage of those who had paid for
it rose nearly 20% from 2003.
- 30% of the respondents indicated they were familiar
or very familiar with handheld audio/video players.
This may signify that marketing and media attention
does influence product awareness, especially for new
product categories.
- The majority of those owning PDAs indicated they
owned a Palm OS-based device. However, the percentage
of respondents owning PDAs fell about 10% since last
year's survey.
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