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15th December 2004 - Nokia today announced that it
has launched a tool to make creating N-Gage Arena Tournaments
quick and easy with a minimal investment. The Global
Arena Tournament Tool enables operators and retailers
the possibility to create their own branded N-Gage Arena
tournaments with a wide range of Arena enabled N-Gage
games. The first competition using the Global Arena
Tournament Tool will start today with Finnish mobile
network operator DNA and using Codemaster's acclaimed
Colin McRae Rally 2005.
"The Global Arena Tournament Tool makes it easy
for operators and retailers to set up and run their
own branded N-Gage Arena tournaments for their customers,"
said Gerard Wiener, Director, Network Gaming Services,
Nokia. "We're happy to kick off the first tournament
created with the tool with DNA Finland and we welcome
anyone else who is interested in running their own branded
N-Gage Arena tournament."
"Running an N-Gage Arena tournament is a great
way for us to generate interest around our leading role
in expanding mobile gaming in Finland," said Markku
Siikala, Head of Content and Services, DNA Finland.
"All N-Gage game deck owners in Finland can participate,
regardless of their network provider, and with a superb
title like Colin McRae 2005 to play, we are sure to
see some fast-paced rally competition."
The Global Arena Tournament Tool enables operators or
retailers to run their own branded N-Gage Arena tournaments.
Working together with the N-Gage Arena support team,
the tournament can be created and launched in a matter
of weeks. The tool's flexibility means that tournaments
can be tailored for specific retailers, a specific title
or even a specific city, region or country. Even global
tournaments are easy to arrange.
Participants may sign up for an N-Gage Arena competition
via an operator or retailer hosted website or xHTML
site. Once registered, participants can play the selected
game and upload their performance results to the N-Gage
Arena via their N-Gage game deck. Registered players
then have their scores tagged to be included in the
competition. The operator or retailer running the competition
determines the length of the tournament, which can last
a day, a week or even a whole year.
Tournaments can be combined with marketing efforts to
boost sales promotions and related activities. In addition
to exposure with key target audiences, the N-Gage Arena
tournaments help generate interest and activity for
operators and retailers, whether their online presence
or physical store locations.
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