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24th January 2005 - Ericsson is leading the way in
the mobile media market as a business partner and matchmaker
between the music industry and mobile operators. Ericsson
enables this by developing attractive mobile music and
video services for consumers. MIDEM 2005, the leading
international music market, is the venue of choice to
unlock the full mobile media potential.
"Ericsson drives the mobile music development and has
great knowledge and experience on how to create successful
mobile services and generate new revenues for operators
and content providers," says Kurt Sillén, Vice President,
Ericsson Mobility World. "Through Ericsson Mobility
World, we have over 200 content and applications partners,
as well as strategic relationships with major music
labels. The most recent announcement is the agreement
with Warner Music International which includes the right
distribute music in 28 European markets."
Visitors to the Ericsson stand at MIDEM will experience
M-USE, the mobile music service developed by Ericsson
in cooperation with the music industry. M-USE delivers
to consumers personalized mobile music content such
as music-clips, ring-tones, artist pictures, full length
songs, video-clips, recommendations, music news and
much more. Other services will be shown like personal
greetings, as well as music-video streaming and Ericsson's
payment solution IPX.
M-USE uses the latest in Digital Rights Management
(DRM) and a mobile recommendation engine ensures that
music fans receive truly relevant personalized music
recommendations.
Demonstrations will also include Ericsson's TV in the
mobile, which allows operators to offer live broadcasted
TV via packet switched streaming on a 3G phone.
Music and entertainment in the mobile is another proof
on how high data rates is becoming an important requirement
to enable new services. Ericsson is addressing this
by introducing Mobile Broadband through the development
of HSDPA, a technology that further improves 3G data
speeds up to several Megabits per second. The evolved
version of 3G with the HSDPA technology included is
expected to be available later this year.
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