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10th February 2005 - Global text messaging volumes
and revenues will continue to grow for the foreseeable
future in defiance of gloomy predictions by some industry
observers.
That’s the up-beat view of Jeff Wilson, chairman
of text and voice infrastructure developer Telsis who
says analysts expecting a fall-off in texting volumes
are ignoring six key growth-driving factors.
Demographics – texting will expand into new groups
as today’s text-savvy youngsters grow older. The
new generation of teenagers will continue to use text
because it is cheap, fast and discrete.
The expanding mobile community – the number of
GSM subscribers is set to double to 2 billion. New users
will catch the texting habit.
Advanced network services – new text services
such as divert, copy and alpha-addressing will stimulate
more usage by both businesses and individuals.
New text applications – new applications such
as national-scale participation TV will generate huge
text volumes. A five-minute voting period in the UK
could easily attract five million votes with gross revenue
of over £1 million.
SMS for customer care – text will become a regular
part of customer-care programmes. Text wizards can already
recognise natural-language questions and automatically
fire back answers.
MMS growth – far from replacing text, MMS will
actually grow it because every MMS message is underpinned
by up to two text messages. Meanwhile people will continue
to use text when speed, cost and privacy are important.
“There’s no doubt that the visionary networks
now equipping and tuning their networks for continuing
growth in text will reap a major new slice of revenue,”
says Jeff Wilson. “Operators late to the table
will swap-out their legacy SMSCs as they go end of life,
replacing them with next-generation Intelligent SMS
Routing technology for unprecedented reliability, throughput
and processing. They too will then have the ability
to exploit the exciting new applications that will deliver
volume and revenue growth.”
With its headquarters, research and production site
in the UK, Telsis (www.telsis.com) has sales and support
operations in Germany, Italy, The Netherlands, Spain,
Singapore and Australia. The company offers a range
of carrier-grade infrastructure platforms including
intelligent SMS Routers, IN service control points,
switches, protocol converters and advanced IVR solutions
that support a wide variety of innovative value-added
text and voice services. Telsis products are in use
with major fixed and mobile network operators around
the world.
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