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12th April 2005 - Ericsson has used the Milia TV and
broadcasting event to demonstrate an application that
truly brings interactive television to multimedia mobile
devices.
In the first showcase of this kind, Ericsson is demonstrating
how an existing interactive TV format can be fully aligned
with mobile devices with multimedia capabilities. Viewers
are able to interact with mobile TV shows, via voting
or greeting (SMS-to-TV or MMS-to-TV), just by pushing
a response key. Mobile TV viewers can also access such
additional services as shopping via the mobile TV.
"Our solution makes it possible for viewers to interact
with a show they are watching on their mobile device
in a whole new way, creating a much richer TV experience
with the help of the mobile channel," said Kurt Sillén,
Vice President and Head of Ericsson Mobility World.
"Apart from simultaneously watching and interacting
with TV on a mobile device, the new solution also allows
the device to be used as an interactive remote control
when sitting in front of TV at home."
Ericsson's end-to-end solution is based on existing
technology and can be up and running within a short
time. For operators, it means increased traffic and
data revenues. They will also be able to position themselves
as an interactive service provider towards the TV industry.
TV networks can profit from content fees, additional
advertising revenues and paid interactions such as voting,
greeting and shopping. And because it opens the way
to new TV formats, it also widens target groups and
builds customer loyalty while giving end-users an advanced
TV experience.
The interactive mobile TV application was developed
in cooperation with two Ericsson partners, conVISUAL
and CTcommunology.
Ericsson is shaping the future of Mobile and Broadband
Internet communications through its continuous technology
leadership. Providing innovative solutions in more than
140 countries, Ericsson is helping to create the most
powerful communication companies in the world.
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