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19th April 2005 - ukbetting plc, the online gaming
and sports content provider, announced today the launch
of its first branded, stand alone, channel on the UK's
largest 3G mobile network.
Football365 will be providing 3, the UK's first video
mobile network, with a managed-site ('m-site') for its
customers to access directly through their 3G video
mobiles.
Customers of 3 will be able to take advantage of a
range of free and paid-for football content via the
Football365 branded m-site, including wallpapers, club
realtones, editorial comment, competitions, quizzes,
animations and Conference football weekend previews.
Under the agreement with 3, which is the UK's fastest
growing network with over three million customers, the
Football365 m-site will be available through 'Today
on 3', 3's live video mobile news and entertainment
channel. Football365 will be the sole provider of football
wallpapers and ringtones on 3's network and will be
placed prominently within the football index
All elements of 3's Football365 channel were developed
in-house at ukbetting, which will also be hosting the
m-site. The advanced technical capabilities of a 3G
network have enabled a very high level of quality, speed
and interactivity.
David Annat, Head of Content, commented, "We are
very excited about the Football365 m-site for 3. Not
only is one of the ukbetting brands very well positioned
on a major mobile network, but it also signals an important
advance in ukbetting's technical capabilities."
Graeme Oxby, 3 UK's Marketing Director said: "3's
video mobile services are designed to be immediate,
accessible and fun for customers. We offer a broad selection
of easy-to-use and affordable content services and Football365
fits perfectly with this approach. 3 has the leading
range of video mobile services and m-sites are part
of our strategy to maintain that leadership by increasing
choice for our customers."
About 3
Hutchison 3G UK Limited deliver third-generation mobile
multimedia and communications services under the 3 brand
in the UK, offering a convergence of media, information
and telephony to enable live video calls, multimedia
content and entertainment while on the move.
3 services are available from sister companies in Australia,
Austria, Denmark, Hong Kong, Israel, Italy and Sweden.
3 also holds UMTS licences in Ireland and Norway.
Three's 3G Mobile
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