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Kamera launches WOW! TV with Tele2 in three mobile markets [Back to News Reports]

26th April 2005 - WOW! TV is Kamera’s own mobile TV channel, focusing on international entertainment news and targeting people between 12-30 years. WOW! TV has so far been launch in five countries.

”We are very excited about the deal with Tele2. By distributing the same channel, in different languages in multiple markets, we are able to provide mobile user with very attractive content at a low cost”, says Henrik Eklund, CEO of Kamera.

Mobile TV is one of the services truly showing the value of 3G. To provide high quality video, high-speed transmission capacity is necessary, and this is exactly what comes with 3G. Therefore operators now launch mobile TV channels with content targeted at people on the move.

“Our statistics show that 3G customers like to watch video clips about music, movies, fashion and celebrities. WOW! TV is a high quality entertainment channel covering exactly these areas”, says Henrik Eklund.

WOW! TV is available in Tele2’s networks in Sweden and Luxemburg from this week, and will be introduced in Norway when 3G is launched later this year. WOW! TV can be found in Tele2Comvi’s portal GoLive (wap.tele.se).

Please see WOW! TV picture attached.

About Kamera

Kamera distributes video content for online and mobile publishing. Together with the world’s leading news agency Associated Press Television News (APTN) Kamera has developed video services within news, entertainment and sports. All content is offered white-labelled, co-branded or under Kamera’s own label WOW! TV. Kamera is based in Stockholm and delivers video content to customers worldwide. The customer list includes companies like Vodafone, 3, Singtel and ANM. Web: www.kamera.com

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