| 27th April 2005 - July Systems, an innovative technology
solutions provider of smart mobile content retailing services,
and Deep Visions, a Hamburg-based multimedia company,
announced the launch of a try-before-you-buy mobile games
service on the leading portal Firstfun.TV. The unique
service will allow members of Firstfun.TV’s gaming
community to download and try a full catalog of mobile
games for free, before deciding whether they wish to buy
the games. The cross-operator service is available to
subscribers of Vodafone, O2, T-Mobile and debitel, and
can be accessed from the Firstfun.TV portal www.firstfun.tv.
Oliver Schmidt, CEO, Deep Visions, comments, "We
see this cooperation as a great opportunity to become
an established top seller of mobile phone games in German-speaking
countries. To this end, we will initiate a relaunch
of our entertainment range within the next few months.
Our experience in the gaming sector, along with our
large user community dovetail nicely with the technology
of July Systems. Plus, we share the same view as to
what the market really needs. A clear win-win situation.”
According to Dr. Wilhelm Bielert, Vice-President EMEA
Operations, July Systems, this cooperation means a significant
competitive edge for mobile service retailers: "Our
mobile content retailing solution gives consumers the
opportunity to buy only what they really want. As consumers
increasingly feel tricked into buying unwanted subscriptions
we now offer a new way for them to preview full original
content rather than scaled-down trial versions. As our
empirical data from other territories already shows,
these retailing models will increase revenues for the
service retailer as well as higher consumer satisfaction.
With Firstfun.TV we found a partner who is able to offer
extensive know-how along with many years of experience
in the management of a large consumer community with
nearly 150,000 members.”
The new service on Firstfun.TV is completely managed
end-to-end by July Systems and is built entirely on
July’s German mobile retailing infrastructure.
July manages content sourcing and selection, service
design and testing, as well as delivery and support.
July’s foundation supports billing on all leading
German mobile operators including Vodafone, O2, T-Mobile
and debitel, allowing July to quickly deploy different
types of cross-operator, cross-content mobile services
for new customers and partners in Germany
About Firstfun.TV
Since 2001, Firstfun.TV, with its online gaming portal
of the same name, has been offering “a little entertainment
in between” for casual gamers between the ages
of 7 and 77. Over 150,000 registered members form one
of the largest German-speaking Internet gaming communities
in this field. The range of offers includes 42 online
games of various genres featuring self-developed characters
such as the Pings, Larry & Friends, and Renny &
Claus. A new game is added every other week. Firstfun.TV
maintains media co operations with Computer Bild Spiele
and AOL. The company is a spin-off of deep visions Multimedia
GmbH. More information at www.firstfun.tv.
About July Systems
July Systems provides innovative technology solutions
that enable mobile content retailers to multiply revenues
and profits by transforming the retailing of mobile
content to reach the mass-market. July Systems’
turnkey solutions are delivered as low-cost, fast time-to-market,
end-to-end managed services. Founded in July 2001, July
Systems is privately held with investments by Charles
River Ventures, NeoCarta Ventures, WestBridge Capital
Partners, Acer Technology Ventures, Jumpstartup and
Silicon Valley Bancshares. The company is headquartered
in Santa Clara, CA, operates its Global Product Center
in Bangalore, India, and has European offices in Germany,
UK and Italy. For more information, visit www.julysystems.com.
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