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9th May 2005 - A growing number of people today want
access to greater volumes of digital business, personal,
entertainment and online content that is as mobile as
they are -- and just as varied. To meet this need, palmOne,
Inc. today signals the creation of a new category of
mobile-computing products -- the mobile manager. The
first product in this category is expected to be announced
later this month.
The introduction of a new category reflects usage patterns
palmOne has tracked over time, especially among customers
for its premium products. Customers of palmOne's high-end
Tungsten(TM) T3 handheld computer, for example, show
a strong affinity for taking full advantage of the included
DataViz(R) Documents To Go(R) software, which puts Word,
Excel and PowerPoint documents at their fingertips.
Customers also have asked palmOne to provide them with
convenient ways to carry, file and manage rich digital
content, such as music and video. While overlap exists,
palmOne has identified three major customer segments
and assigned three corresponding product lines to better
serve them. They are as follows:
-- Mobile managers are designed for customers who are
eager to take full advantage of the trend toward "digital
everything" -- from documents and email to music,
images and video, as standalone files or in organized
folders;
-- Handhelds attract customers whose first and foremost
interest is in basic organization tools, such as calendar
and contacts. These customers often incorporate additional
applications and add music and images to their handhelds,
but their central purchase driver is organization. palmOne's
Zire(TM) branded handheld computers serve consumers,
and Tungsten branded handhelds serve mobile professionals
in this customer set; and
-- Smartphones attract customers whose primary interest
is in a single converged device that is an outstanding
phone that also delivers excellent email access and
organization. The Treo(TM) smartphone from palmOne serves
this customer set.
"In studying customer trends, we found that some
people want to carry dozens of documents and hundreds
of songs while others want to carry a thousand-plus
photos and enjoy videos," said Page Murray, palmOne
vice president of marketing. "Organization functions
were highly valued by nearly all our customers, but
some wanted much more business and personal file-management
capabilities. We listened and will deliver a new category
of mobile-computing product that will let customers
fuse their own mix of personal and business content
in ways never before possible in either handheld computers
or smartphones.
"We'll bring to market a new type of product that
simplifies our lives and makes work and play more productive
and more fun," said Murray. "Stay tuned."
About palmOne, Inc.
palmOne, Inc. -- a leader in handheld computing and
communications solutions -- strives to put the power
of computing in people's hands so they can access and
share their most important information. The company's
products include Treo(TM) smartphones, Zire(TM) and
Tungsten(TM) handhelds, and software and accessories.
palmOne products are sold through select Internet,
retail, reseller and wireless operator channels throughout
the world, and at palmOne Retail Stores and palmOne
online stores ( http://www.palmOne.com/stores ).
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