| 16th May 2005 - The Nokia 6680 imaging smartphone is
the new 'Best in Class' 3G device according to a report
by Strategy Analytics. Four leading 3G devices currently
available on the Western European market were rated by
Strategy Analytics' Advanced Wireless Laboratory (AWL)
panels in London, UK and Milan, Italy.
Each device was assessed on the basis of four categories:
Video Features, User Interface & Input, Display,
and Style/Design. The Nokia 6680 smartphone achieved
the highest individual rating in two categories, Display
and Style/Design, as well as a joint highest score for
User Interface. The Nokia 6680 was also the only device
to score above the mean score across all four categories.
"This acknowledgment underscores Nokia's leadership
in 3G devices," said Joe Coles, Director of imaging
product marketing at Nokia. "The Nokia 6680 is
an example of an engineering masterpiece that offers
very sophisticated technology combined with ease of
use and extremely desirable design. Devices like it
pave the way for transforming the way people live, work,
play and communicate."
Kevin Nolan, Director of Strategy Analytics' Advanced
Wireless Laboratory commented: "As handset manufacturers
compete to launch compelling devices that will meet
the demands of the advanced buyers who will drive multimedia
content consumption across 3G networks, the Nokia 6680
has set a new standard for performance in terms of usability
and device size and style."
Particularly in the Style/Design category, the Nokia
6680 scored well ahead of the others. When asked which
of the four devices they would consider the "coolest",
98% of the research participants nominated the Nokia
6680. Users were also virtually unanimous in praising
the clarity, resolution and brightness of the Nokia
6680 smartphone's display.
Within the User Interface category, the majority of
users considered the menu system on the Nokia 6680 to
be "logical and easy to use". The Nokia 6680
scored highest for 'Configuration and Usability of Hot-Buttons'
and 'Ease of switching between text options'. Panel
users also found the simple camera activation mechanism
of the Nokia 6680 very appealing. Furthermore, according
to the report, those who explored the additional imaging
applications were impressed by the full range of features
on the device.
Optimized for visual sharing, the Nokia 6680 imaging
smartphone boasts a wide array of features including
two integrated cameras, a flash, the Nokia XpressPrint
printing solution, an active slide for easy camera activation
and a bright screen of up to 262,144 colors. Smartphone
features, including organizer, video streaming, Internet
browser, and email, are further complemented by 3G-enabled
services, such as two-way video calling* and video sharing*,
making the well-designed Nokia 6680 a versatile work
tool.
The Nokia 6680 imaging smartphone is now widely available
in markets across Europe, Middle East, and Asia-Pacific.
A full list of the smartphone's features is available
at www.nokia.com/6680.
For a summary of the Strategy Analytics report, visit:
http://www.strategyanalytics.net/default.aspx?mod=ReportAbstractViewer&a0=2378
About Strategy Analytics
Strategy Analytics, Inc., a global research and consulting
firm, provides timely insights and strategic business
solutions to companies operating at the convergence
of information, communications and entertainment technologies.
With worldwide headquarters in Newton, MA and principal
offices in England, France and Germany, Strategy Analytics
focuses on market opportunities and challenges in the
areas of Automotive Electronics, Digital Consumer, Telematics,
Wireless Strategies and Enabling Technologies. For more
information, see
www.strategyanalytics.com
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