| 20th May 2005 - Orange today announced the launch of
the UK’s first TV-on-the-mobile service – Orange
TV – allowing customers to watch news, sport and
entertainment programmes on their phone.
Running over Orange’s high-speed 3G network, the
service – which will be available from next week
– has an initial line-up of 9 channels including
ITN News, CNN, Cartoon Network and extreme sports. Special
Big Brother and Celebrity Love Island channels have
also been developed. All of the channels will be streamed
over the Orange 3G network and are available through
the new Orange TV section on Orange World. Customers
need to be in 3G coverage to use the service.
Orange TV will initially be available on the Nokia
6680 from Orange, with further handsets to follow throughout
the year. Customers simply download the TV application
for free from Orange World, then pay a subscription
of £10 per month to watch the channels.
Alexis Dormandy, Chief Marketing Officer for Orange,
said: “Our customers will be the first in the UK
to watch TV on their mobiles, be that CNN or 24 hour
coverage of the Big Brother house. This signals the
start of a huge new opportunity for our customers, broadcasters,
handset manufacturers and production companies.”
“We’ve partnered with some of the most respected
broadcasters in the industry to ensure we offer a compelling
and diverse selection of launch channels that match
our equally diverse customer base. We’re talking
to broadcasters about new, exciting content and we’re
looking forward to adding more great Orange TV channels
in the near future.”
The full channel list available on launch is: ITN News,
CNN, Big Brother, Celebrity Love Island, Comedy Time,
Cartoon Network, Toon World, Fashion TV and extreme
sports. Further channels will be available in the coming
weeks.
Customers wanting to see Orange TV in action should
visit Orange Retail stores for a 3G Phone Trainer demonstration
from next week.
Orange TV comes as part of the Orange 3G package on
the Nokia 6680, which gives customers the chance to
try new services for free. New 3G customers can watch
the Orange TV channels free for three months and they
can access the service using their free 1GB-per month
Try data bundle. After 3 months, customers sign up to
a £10-per month subscription which gives them
access to the Orange TV channels. The subscription includes
1GB of data exclusively for use with the TV service.
(1GB gives customers about 20 hours of viewing time.)
Back
to News Reports
|
